Senior Specialist, SEO

Amsterdam, Netherlands
11 Oct 2021
29 Dec 2021
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward - for good.

Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner's, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Calvin Klein

Calvin Kleinis a global lifestyle brand built on iconic essentials and powered by bold, progressive ideals. TheCalvin Kleinbrands -CK Calvin Klein,Calvin Klein,Calvin Klein Jeans,Calvin Klein UnderwearandCalvin Klein Performance- provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. TheCalvin Kleinbrands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under theCalvin Kleinbrands were approximately $9.4 billion in 2019.

The tiered-brand strategy was established forCalvin Kleinto provide a focused, consistent approach to global brand growth and development that preserves the brand's prestige and image. Each of theCalvin Klein brands occupies a distinct marketing identity and position. We believe thatCalvin Kleinis well positioned over the next few years to establish itself as the world's favorite brand. With the North Star of "Defying the boundaries of self-expression" guiding its design, marketing and consumer engagement initiatives, we believe that Calvin Klein will convert its investments into ongoing commercial success

The Team
The Ecommerce Team is responsible for managing the European own and operated sites across all European markets. The team operates all necessary functions to manage the Ecommerce business end-to-end. The online business is growing at a fast pace with ambitious growth targets for the coming years. The wider Ecommerce team consists of approx. 115+ people and will grow significantly. Furthermore, team members are of various cultural backgrounds and nationalities, all highly motived and skilled as well as inspiring to work with. As the own and operated Ecommerce business is one of the main growth opportunities, there is a high focus in the organization to support this objective. One of the key pillars is to drive success through traffic and to become a data decision driven culture within the team. Thus, we want to scale up our internal capabilities.

The Position
You are part of the Calvin Klein E-commerce and Marketing department, reporting to the SEO Manager. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.You will work closely with other teams within Marketing & Ecommerce as well as Consumer Insights, CRM, IT and external partners.

Key Responsibilities:
  • Collaborate with SEO Manager on strategy definition, roadmap prioritization, content and technical SEO optimizations, automation and innovation.
  • Accelerate the CK business through organic search, with clear understanding of technical and content scope.
  • Regularly report on SEO performance in main KPIs, such as rankings, traffic and conversion for all markets and product categories.
  • Drive competitive content and keyword research to identify opportunities for expansion and optimization.
  • Perform regular content audits to identify issues such as duplicated content and cannibalization and provide clear recommendations to fix.
  • Write effective content optimized for search: page titles, meta descriptions, headers, image alt text and other relevant on page content.
  • Research, analyze, and create plans to improve the performance of existing pages.
  • Regularly conduct technical SEO audits to identify obstacles to indexation and proper rankings and provide clear recommendations to fix.
  • Execute the off-site SEO strategy and work closely with Display, PR, content, agency, and other relevant teams.
  • Align regularly with the Paid Search team on keyword research, analysis and testing to find the best balance between organic and paid and ensure a profitable and sustainable marketing mix.
  • Monitor and set up SEO dashboards and reporting tools to identify areas for improvement and evaluate search results across the major search engines.
  • Work closely with other parts of the business from Ecommerce to Marketing to promote SEO and share processes and best practices.
  • Execute channels' roadmap aligned with the overall Marketing calendar and E-Commerce Strategy.
  • Be an proactive player constantly sharing with the SEO Manager and extended team ideas and recommendations to grow the organic performance such as structured data implementation, creation of new landing pages and others.
  • Stay up-to-date with latest SEO trends and algorithm updates and constantly share with the extended team major trends and possible impact.

The Ideal Candidate:
  • 3+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing.
  • Technical & Content SEO knowledge is a must
  • Deep knowledge of tools like, Google Search Console, ScreamingFrog, Deepcrawl, Keyword Planner, Ahrefs, SEMrush and BrightEdge
  • Strong commercial and proactive mindset
  • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover, Tableau, Looker, Google Data Studio
  • Highly analytical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.
  • A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.
  • A strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives.
  • Strong verbal and written communication skills, attention to detail & accuracy and ability to interact with all levels of end users and technical resources.
  • Knowledge of the retail & fashion industry is a plus.

What You Can Expect from Us:
  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality,and individuality
  • Amonthly Covid home- office budget
  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
  • Abeautifulstate-of-the-artCampus awaiting you upon our return to the office

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.