VP, Loyalty and International Marketing

Long Island City, New York
11 Oct 2021
23 Nov 2021
Full Time
About: Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview: The Vice President, Loyalty and International Marketing conceptualizes, socializes, and executes the short- and long-term vision of Bloomingdale's loyalty and credit strategy. Serve as the champion of loyalty and credit throughout the organization to drive acquisition, retention and sales growth of our customer base. This includes all store, site, and marketing activation of loyalty and credit, maintaining our suite of loyalty benefits, and our credit and loyalty processes, analytics, and operations. A critical team partner, liaising across the Macy's, Bloomingdale's, Credit Services and Technology organizations and key strategic external partners. Oversee the tourism program, driving sales from international customers and domestic tourists.

Essential Functions:
  • Serve as the loyalty system owner, championing the development of its features and ongoing maintenance in partnership with the Macy's Technology and Product Management teams.
  • Partner with the stores, learning and development, promotion, merchants, site, and Macy's Inc Credit Marketing in the development of program initiatives, from ideation through implementation.
  • Develop customer lifecycle marketing campaigns to drive Program, Credit, and total company results.
  • Conduct extensive program analytics, to include results related to promotions, each program benefit, customer behavior, and credit performance.
  • Create omnichannel marketing campaigns to promote Program benefits and offers.
  • Develop a top customer strategy across channels that creates a differentiated experience for our best customers.
  • Partner with Credit and Customer Service teams to stay abreast of and address issues related to the Loyallist Program.
  • Provide guidance and collaborate with the Senior Manager, International Marketing & Tourism to drive the tourism program and international e-commerce businesses, develop unique programs and partnerships with the local travel and leisure community, and explore potential new business opportunities internationally.

Oversee and drive the Bloomingdale's consumer gift card business and ShopRunner relationshipPartner with Credit and Omnichannel Customer Service teams to stay abreast of and address customer service issues related to the Loyallist Program.

Qualifications and Competencies:

Bachelor's Degree from a 4-year college or university

5+ years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically. Comfort functioning with ambiguity.
  • Excellent working knowledge of publishing and merchandising systems.
  • Strong working knowledge of Microsoft Office with emphasis on Excel and Power Point skills

Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.

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