Senior Manager, Go-To-Market Strategy & Planning

Amsterdam, Netherlands
13 Oct 2021
24 Dec 2021
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward - for good.

Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner's, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand.True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear,kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

TheMarketingDepartment is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach.

The team's scope is global, with expertise in all markets, regions and across all channels. All aspects of the brand experience from positioning to look and feel to voice are driven by the department. Always keeping the consumer at the center of decision making allows us to make faster and more effective decisions.

The TH Marketing & CommunicationsDepartment has 3 key objectives:

  • Increase profitable sales and improve brand health

  • Ensure the brand purpose and positioning is thread through all aspects of the brand

  • Make the brand a first mover in pop culture

The newly formed EU Regional Brand Activation & Go-to-Market team serves as a hub to drive EU regional strategy, adding value to how we make measurable impact in local markets. The team will be responsible for driving the following:

  • Develop and execute Regional Brand Marketing strategy
  • AlignOmniChannelStrategy
  • Responsible for Regional Brief
  • Liaises with global BM, Creative and MS Ops team to develop campaign, content andassets
  • Develop overarching activation framework for the functional teams andmarkets
  • Best practice sharing across markets
  • Test and Learn roadmap
  • Regional KPI and Performance Roadmap
  • Monthly Reporting and Learning Agenda
  • Regional Influencer Marketing Strategy and Guidelines
  • Customer Experience Concepts and programs

The Position

This team member will be an integral role on the Go-To-Market Team. He/she will lead a small team of Brand Managers in shaping the marketing strategy for the EU region. The Go-to-Market team will be responsible for distilling consumer insights, commercial data, and brand strategy for the region to create market-specific marketing strategies. An important responsibility is the development of market archetypes: determining the marketing investment, channel activation, and consumer programs based on the consumer and business landscape.He/Shewill partner closely with the Marketing Controlling, Consumer Insights, Brand Marketing, and Country Marketing teams on an ongoing basis. He/she must have a clear point of view on their framework and approach, and able to effectively communicate and obtain buy-in with various stakeholders. Their team will also be responsible for the alignment of campaign/project KPIs and measuring the impact of each.

Key Responsibilities:

  • Lead monthly forums with local markets to review consumer engagementplans, KPIs, and review successes andlearnings
  • Share best practices within the region and critically assess how activations can be applied/expandedto othermarkets

  • Lead management executive summaries on campaign performance and EU business landscape
  • Cultivate relationships with local marketingdirectors
  • Expand global key market consumer segmentation for eachcountry
  • Determine overarching consumer journeys per market against consumer lifecycle stages andchannels
  • Oversee campaign management, led by project manager, to continually advance and streamline current processes

The Ideal Candidate:

  • At least 8 years of strategic marketing experience in retail or FMCG industry
  • Demonstrated success in leading teams; both direct reports and cross-functional teams to drive marketing agendas andlaunches
  • Strong stakeholder management skills and thriving in an international matrixedorganization
  • Proven track-record of leadinghigh-profilecross-functional launches with end-to-end responsibility

  • Shown ability to make sense of large sets of data from various sources and distill clear patterns andtakeaways
  • Solid presentation skills; able to present with clarity and vision to seniormanagement
  • Strong communication & interpersonal skills; a master of negotiations, influencing, facilitation, prioritization, decision-making and conflict resolution skills (internal and external stakeholders). Vocal, outspoken, and able to navigate various personalitytypes
  • Highly analytical and quantitative, with an ability to pivot from strategic to in-season problemsolving
  • Advanced MicrosoftPowerpointand Excel skills

  • Experience in EU markets a plus

What You Can Expect from Us:

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality

  • A monthly Covid home- office budget
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexibleschedule
  • A beautiful state-of-the-art Campus awaiting you upon our return to theoffice

Please include a cover letter with your application. We would love to know why this is THE role for you!

COVID-19 andWorkingat PVH

As we continue to navigate the impact of COVID-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This meansall ofour teams, including HR, work a bit differently*. Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program. Equipment will be delivered safely to your front doors.

We will continue to work this way untilSeptember 2021, andare looking to shape a more hybrid work-from-home / office model in the coming months.

Should your application be successful, our Talent Acquisition Team will outline the recruitment process and Covid Work policies in your initial call.

*Please note that should you be applying for a role at our PVH Studios, or in our distribution facilities, the hybrid model already applies.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms ofdiversity, andtake pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexualorientation.