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Regional Marketing Lead (w/m/d) - UK & IE

Employer
Zalando
Location
Berlin
Closing date
23 Dec 2021

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Function
Marketing
Level
Manager

Job Details

The Regional Marketing Lead für UK & IE reports into the Head of Regional Marketing Benelux & UK/IE and drives Consumer Marketing in the respective region. In this role you are responsible to bring the local voice and the market insights to life, to drive the value proposition, brand perception and growth in the region.

WHERE YOUR EXPERTISE IS NEEDED
  • The Regional Marketing Lead works closely together with the team to grow market share through awareness driving Marketing initiatives. This includes local amplification of global initiatives as well as leading with market specific initiatives to capture the local momentum and opportunities.
  • Execute and lead Zalando’s Marketing Strategy to meet the business and growth KPIs in the market. Work closely together with the Consumer & Media Intelligence and Go-To-Market team to define core audiences and how to win them over. Have a sharp eye on and understand in-depth the market dynamics and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation. Unlock effectiveness and efficiency wins by scaling best practices across the region.
  • Win new customers, drive the brand perception and deeply understand the consumer and the market - collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local amplifications that build on audience and market insights. Drive and execute country specific initiatives to build the brand, awareness and growth. Bring the market and consumer insights to life and to act on insights fast and deliberately. Manage the regional media spend in the market with the goal of maximizing the effectiveness of our investment both across measurable and non-measurable channels.
  • Lead the business in the market in strong collaboration with all Global Marketing teams, to identify local marketing opportunities. Work together with other key business units and stakeholders, specifically in the Markets, Supply, and Convenience to drive the value proposition in the markets and to bring the market voice to the decision table.
WHAT WE’RE LOOKING FOR
  • 7+ years of relevant Marketing and Commercial experience. Proven track record in driving market share growth. Local competency/experiences in the respective region. Creative profile having a good track record on campaign management and comfortable working with creative agencies.
  • Experience executing and planning Regional/Country Marketing Strategy. Deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying latest insights and KPIs to strengthen the marketing position and to drive market share growth and revenue.
  • Great team leader, capable of bringing people with you on the strategic journey you will create to optimise your marketing initiatives, generate brand love locally to engage and excite your consumer.
  • Experienced in getting things done in a fast-paced and ongoingly changing complex organizational environment. Highly reliable business partner, passionate and able to choose the right battles (prioritisation). Embrace and drive change and always on the hunt for solutions and improvements.
  • Strong communicator - Excellent English skills and able to manage various stakeholders effectively. Drive and build healthy inclusive teams promoting diversity.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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