Sr. Manager, Content Marketing

Tory Burch
New York, New York, United States
13 Oct 2021
21 Jan 2022

Acting as the Integrated Marketing team's content "architect," the Senior Manager of Content Marketing will specialize in aggregating all global content creation briefs, optimizing and prioritizing in line with resources and budget, and briefing Creative Operations and Photo Studio teams on all deliverable requirements each season.
Success in this role will begin with auditing the current landscape of global content needs against our existing content tiers (and annual/seasonal budget) to develop a framework from which to build out a holistic global content strategy in partnership with Integrated Marketing leadership.


Key Responsibilities

Project Manage Annual and Seasonal Content Planning & Briefing
  • Identify all annual and seasonal content needs from Global Integrated Marketing stakeholders, including Campaigns, E-Commerce and Digital Marketing, Retail, Wholesale and Licensing partners
  • Partner with Creative Operations to determine seasonal production framework, aligning on timing, capacity, budget, and deliverables for each production
  • Manage delivery of all content production briefs to Creative Operations, ensuring all briefs are complete and delivered on-time through the proper systems
  • Build detailed shot lists for each production, including product details and marketing channel usage
  • Communicate with Creative Operations on real-time shifts in deliverables based on product sell through, inventory availability, or strategic shifts in the business priorities
  • Maintain continuous knowledge and status on all content production briefs and shot lists, act as the liaison between Integrated Marketing, Merchandising, and Creative Ops on all content production briefs and shot lists
  • Brief Sample Operations on all necessary product information prior to style outs and shoots
  • Prep and attend internal marketing shoots and style outs as necessary

Apply Strategic Lens to Planning & Problem Solving
  • Continuously audit briefs for duplicate or redundant requests to drive operational efficiencies / cost savings wherever possible
  • Flag when we're over capacity or over budget, and lead discussions on prioritization and tradeoffs
  • Assess holistic content needs for season and make recommendations on production approach based on brief requirements and deliverables
  • Proactively identify and quickly resolves obstacles in the planning and briefing process

Core Skills
  • A passion for content marketing
  • A dual strategic/operational mindset in regards to content management; able to see and solve for the big picture while tactically managing to deadlines and aggregating content needs efficiently
  • Strong communication skills, and an ability to influence stakeholders
  • Balance of a strategic/analytical and an innovative/creative mindset
  • Creative problem solver eager to find solutions to business and brand challenges. Passion for big ideas.
  • A deep Understanding of the creative process, and and an ability to can speak the effectively collaborate with creative language partners
  • Strong communication and presentation skills
  • Overwhelming enthusiasm for the Tory Burch brand
  • Entrepreneurial spirit, willing to be hands on
  • Collaborative mindset, ability to build and nurture strong cross functional relationships
  • Highly skilled verbal and written communicator
  • Comfortable in a fast-paced environment and able to thrive amidst ambiguity
  • Able to represent, nurture and sustain the Tory Burch culture and values:

• Show up with honesty + kindness

• Work with passion + humility

• Act with integrity + compassion

• Lead with excellence + humor

Education + Prior Experience
  • BA/BS or relevant experience
  • 7+ Years of relevant experience in content marketing

About the Company

Tory Burch is an American lifestyle brand inspiring and empowering women around the world to live in full color with character, confidence, and beauty. Classic in spirit with a modern sensibility, the collection embodies the personal style of Founder Tory Burch and includes multiple categories from footwear and ready-to-wear to handbags and home.

Our company launched in February 2004 with a single boutique in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, and an enduring commitment to advancing women's empowerment and entrepreneurship through the work of the Tory Burch Foundation.

Brand integrity, beautiful products and social purpose are integral to who we are as a company and what we have accomplished to date. Our incredible team and our unique culture are an equally important part of the equation. We believe that every employee plays a vital role in our continuing efforts to grow and evolve.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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