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Senior Marketing Manager Italy (w/m/d)

Employer
Zalando
Location
Berlin
Closing date
29 Nov 2021

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Function
Marketing
Level
Senior Manager

Job Details

In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Italy. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.

WHERE YOUR EXPERTISE IS NEEDED
  • Implement a local touchpoint and media strategy for the Italian market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the Italian market including spend planning and reporting, in alignment with lead.
  • Steer our local media agencies to ensure the best possible campaign execution together with the Marketing team.
  • Localize and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Marketing Controlling and Retail).
  • Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
  • Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.


WHAT WE'RE LOOKING FOR
  • Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 5+ years of professional experience with Marketing preferably in B2C and Consumer Goods.
  • Experience in the beauty industry will be a plus
  • Creative problem solving skills and a sharp focus on impact
  • Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media agency)
  • Profound knowledge of the Italian market
  • Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator, fluent in Italian and English

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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