Performance Marketing Manager, Paid Social & Display

Location
San Francisco, California
Posted
14 Oct 2021
Closes
31 Dec 2021
Ref
5621426002
Function
Marketing
Level
Manager
The RealReal is looking for a hands-on performance marketer to lead our paid social and display strategy. Reporting to the Senior Director of Acquisition Marketing, you will be focused on scaling paid media across social (Facebook, Instagram, Snapchat, etc) and Display to  maximize new customers and revenue. This role is a key position on the Acquisition Marketing team in driving results for our growing company.  You will work closely with numerous stakeholder teams including product, merchandising, creative, analytics and others on the acquisition team.

What You Get To Do Every Day
  • Manage and execute paid social campaigns across Facebook, Instagram, Snapchat and TikTok
  • Oversee strategy for Display prospecting/retargeting programs
  • Optimize, test and iterate to improve performance including landing pages, creative, etc. to improve conversion rates, cost per new customer (CPA), return on ad spend (ROAS), etc.
  • Collaborate with creative team to provide best practices and creating feedback loop based on performance insights
  • Manage a sizable paid social and display budget

What You Bring To The Role
  • Minimum 5-7 years experience in digital marketing, growth marketing, performance marketing, etc.
  • Hands on management on Social platforms (Facebook/Instagram, Snapchat, TikTok)
  • Experience with DSPs (Trade Desk, DV360, etc.) a plus
  • Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations
  • Experience with advanced measurement methodology including attribution and incremental lift testing
  • Strong attention to detail with experience in proper campaign set-up and QA, execution, and budget management
  • Experience managing sizable budgets and driving growth
  • Experience with Google Tag Manager, Google Analytics, and Looker to ensure ad platforms and internal data tools have reliable data for analysis
  • Highly collaborative with strong communication and interpersonal skills

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.   GHR4012

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