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Performance Marketing Manager, Paid Social & Display

Employer
The RealReal Inc.
Location
San Francisco, California
Closing date
22 Mar 2022

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Function
Marketing
Level
Manager

Job Details

The RealReal is looking for a hands-on performance marketer to lead our paid social and display strategy. Reporting to the Senior Director of Acquisition Marketing, you will be focused on scaling paid media across social (Facebook, Instagram, Snapchat, etc) and Display to  maximize new customers and revenue. This role is a key position on the Acquisition Marketing team in driving results for our growing company.  You will work closely with numerous stakeholder teams including product, merchandising, creative, analytics and others on the acquisition team.

What You Get To Do Every Day
  • Manage and execute paid social campaigns across Facebook, Instagram, Snapchat and TikTok
  • Oversee strategy for Display prospecting/retargeting programs
  • Optimize, test and iterate to improve performance including landing pages, creative, etc. to improve conversion rates, cost per new customer (CPA), return on ad spend (ROAS), etc.
  • Collaborate with creative team to provide best practices and creating feedback loop based on performance insights
  • Manage a sizable paid social and display budget

What You Bring To The Role
  • Minimum 5-7 years experience in digital marketing, growth marketing, performance marketing, etc.
  • Hands on management on Social platforms (Facebook/Instagram, Snapchat, TikTok)
  • Experience with DSPs (Trade Desk, DV360, etc.) a plus
  • Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations
  • Experience with advanced measurement methodology including attribution and incremental lift testing
  • Strong attention to detail with experience in proper campaign set-up and QA, execution, and budget management
  • Experience managing sizable budgets and driving growth
  • Experience with Google Tag Manager, Google Analytics, and Looker to ensure ad platforms and internal data tools have reliable data for analysis
  • Highly collaborative with strong communication and interpersonal skills

 

GHR4012 #LI-MR17 #LI-Onsite

 

Company

The RealReal is leading the way in authenticated luxury consignment, online and in real life at our brick and mortar locations. Founded in 2011, we’re growing fast and fundamentally changing the way people buy and sell luxury — a multi-billion dollar industry. With a team of in-house experts who inspect every item we sell, our commitment to authenticity sets us apart and creates a foundation of trust with shoppers and consignors. Our mission to extend the lifecycle of luxury items is leading innovation in sustainable fashion. We’re proud to promote the circular economy and to be the first luxury member of the Ellen MacArthur Foundation’s prestigious CE100 USA. 

Company info
Location
San Francisco
US

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