Manager, Employer Brand Marketing

Gap Inc.
New York, New York, United States of America
15 Oct 2021
07 Jan 2022
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

In this role, you will create content that highlights our people, culture and values. You will serve as a storyteller and marketing lead who can ideate creative moments that matter and bring them to life for our current and future employees across our Global HQ functions and Digital & Technology teams. The successful candidate will align Talent Acquisition needs with Company Comms priorities to amplify our employee value proposition across talent markets. You will maintain knowledge of current and emerging marketing, brand, and recruitment trends including brand-reputation management, social media management, events and partnerships while keeping one eye towards new, innovative ways of communicating and marketing our brand to target audiences.

What You'll Do

  • Support and help define the development of an effective, integrated global employer brand program, supporting roadmap and overall marketing plan and vision.
  • Liaise with communications team on storytelling, speaking, event and paid media opportunities that highlight key growth areas of our company including GapTech, Strategic Growth Office, and Digital Transformation Office. You will market these key function areas to prospective employees as if they were products.
  • Collaborate with key stakeholders including HR and internal leaders to manage the development of creative and informative employer brand content such as messaging architecture, brochures, web copy, email CRM campaigns, presentations and videos.
  • Get to know the target audience landscape, relevant industry events and key media outlets to ensure Gap Inc. has a presence, where beneficial.
  • Seek out creative on-brand stories about our culture (people, volunteer efforts, professional development) for amplification across our owned channels and career-focused social channels.
  • Lead a team through annual goal and objective setting and keep stakeholders updated on strategies, goals, and progress within each priority function area. Advise and consult stakeholders on talent attraction challenges and develop solutions to overcome.
  • Constantly curate trends and best practices to inform marketing plans, understanding the tech and digital landscaping and how talent needs and desires change as well as opportunities to create new experiences and tactics to reach this target segment

Who You Are

  • 3-5 years of relevant experience in employer brand, brand marketing, content marketing, public relations, partnership management or communications
  • Passionate about employee culture and experience, and bringing it to life for prospective talent
  • Excellent writing and communications skills and experience developing a messaging framework
  • Strong analytical and strategic skills
  • Experience with external communications, targeted email marketing, social and digital media, and global marketing
  • Proven record in leading corporate social media strategy development and execution, including recruitment-based communication; experience tracking growth and ROI
  • Strong interpersonal skills, the gravitas to work effectively with a wide range of internal clients and partners of varying levels of seniority.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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