Manager, Employer Brand Communications

Gap Inc.
New York, New York, United States of America
15 Oct 2021
17 Dec 2021
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

In this role, you will create content that highlights our people, culture and values. You will serve as a storyteller and marketing lead who can ideate creative moments that matter and bring them to life for our current and future employees. The successful candidate will align Talent Acquisition needs with Company and Brand comms priorities to amplify our employee value proposition across talent markets. You'll bring a breadth of knowledge across brand-reputation management, social media management, events and partnerships while keeping one eye towards new, innovative ways of communicating our purpose and brand to target audiences across digital, emerging comms and in-person channels.

What You'll Do

  • Lead storytelling strategy and copywriting / editorial for employer brand content across The Thread and Newsroom and other owned channels (e.g. digital screens, careers site)
  • Partner with Talent Acquisition to create and implement employer brand social media strategy and content for LinkedIn including developing a framework/guidance for internal ambassadors to share our message through social media
  • Develop strategies and objectives as a content marketer, and know how stories are used to build and execute year-round brand engagement
  • Support events, partnerships, and content creation for brands and creative roles including priority message maps, speaking points, brochures, presentations and videos
  • Create and implement a best place to work awards strategy and identification of other award associations to build Gap Inc's brand and employer reputation, owning the application process in partnership with the communications teams
  • Serve as the key point of contact for Talent Acquisition leaders supporting our billion-dollar purpose-led brands and creative functions across the organization
  • Partner with brand marketing teams to highlight break-through creative campaigns and marketing efforts that support our employer brand message as a way to attract and retain top talent
  • Partner with talent acquisition and brand marketing teams to identify opportunities to amplify planned consumer campaigns in compelling and relevant ways for future talent.

Who You Are

  • 3-5 years of relevant experience in employer brand, brand marketing, content marketing, public relations, partnership management or communications
  • Passionate about employee culture and experience, and bringing it to life for prospective talent
  • Creative and convincing storyteller with excellent writing skills and experience developing a strategic messaging framework
  • Experience managing external agencies and vendors
  • Experience using social media and marketing analytics to inform content strategy
  • Curious about understanding candidate insights across our brand-driven and creative roles
  • Proven people leader, able to manage direct reports as well as cross-function teams and stakeholders

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

Similar jobs

More searches like this

Similar jobs