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Senior Global Marketing Manager (w/m/d)

Employer
Zalando
Location
Berlin
Closing date
10 Nov 2021

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Function
Marketing
Level
Senior Manager
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Job Details

Online fashion destination Zalando is looking for a Senior Global Marketing Manager with a focus on Brand Campaign Management. As a member of the Global Marketing team within Global Marketing Communication & Creatives, you operate from our HQ in Berlin. Working collaboratively with the different Marketing teams, Creative Direction, Media and Analytics, you'll devise and execute fully integrated marketing initiatives to help build our brand image internationally.

As an online innovator, you'll keep ahead of our competitors, as a pioneer in the online retail landscape. You have excellent brand marketing skills and experience in managing 360° campaigns. You like working in an agile cross-functional team, and collaborating with external partners. You are strategic and pragmatic at the same time. You love fast-paced and ever changing surroundings. You are up-to-speed with the latest in fashion, retail and digital marketing.

WHERE YOUR EXPERTISE IS NEEDED
  • Develop and implement brand marketing initiatives on a global level to shape the brand. You steer all global marketing initiatives in line with KPI's and marketing strategy - driving marketing innovation, brand consistency and efficiency.
  • Lead customer centric, cross-market campaigns end to end from strategic brief to go-live and steer relevant Zalando and Partner stakeholders (esp. creative agencies) to ensure they work jointly to put impactful initiatives in place.
  • Collaborate closely with our 23+ countries and guide them with their channel strategies. You demonstrate leadership in engaging and working with internal and external resources.
  • You foster innovation to always bring your activations and campaigns one step forward compared to the competition. Coordinate the in-depth evaluation of your initiatives and proactively optimize the approach.
  • Lead, support, develop and coach your team to ensure success.

WHAT WE ARE LOOKING FOR
  • A degree in Marketing or a relevant related field
  • 6-8 years of expertise in developing a brand in Fashion, Retail, E-Commerce. Experience in managing 360° campaigns and coordinating creative agencies. Experience managing a team in an international environment.
  • Work experience in an international environment
  • Deep understanding of the media landscape including all digital touchpoints, esp. latest social media tools, trends, and platforms.Strong strategic thinking and communication skills. You have qualitative and quantitative analytical skills and are familiar with market research methods.
  • You have an eye for creative and out of the box thinking, a thorough understanding of Zalando's audience and core topics (fashion, trends, music, art). You possess great knowledge of international fashion industry, trends and digital developments.
  • You have excellent project management skills and ability to drive others under pressure. You're proactive, have a hands-on mentality with the strong will to get things done.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store​
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
 Berlin
Germany
10243
Germany
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