Team Lead Performance Marketing (w/m/d)

Recruiter
Zalando
Location
Berlin
Posted
15 Oct 2021
Closes
27 Nov 2021
Ref
3541121
Function
Marketing
Level
Manager
ABOUT THE ROLE
Reporting directly to the Head of Digital Marketing, you build and lead the team responsible for our paid social activities on Facebook, Instagram, Youtube, GDN and UAC. Your team is in charge of the development and performance of these channels, including research and new ad formats.
You own the return of investment of the channels and the relationship with partners as well internal stakeholders. You also work with our product teams on defining the strategic priorities for the coming quarters.
You develop our next commercial milestones, with bets into AR formats and influencer marketing at scale. The key part of the job is ensuring that the team is able to deliver on its ambitious goals.

WHERE YOUR EXPERTISE IS NEEDED
  • Commercial acumen: you have an instinctive understanding of numbers and can talk to anyone about the performance of your channels. You can see and seize opportunities quickly; you make every euro count;
  • Stakeholder management : you can easily communicate the requirements of your teams to management; product; and the engineering side of the organisation. You also maintain a network of relationships internally between the markets and the brand organisation;
  • Zero to one: you can drive the development of new areas; you have a test and learn mindset and are excited about the opportunities opened by the rise of social commerce, AR and the creator economy;
  • Leadership : we are building the team up. You can inspire and manage individual contributors; you find a way to make people successful.
WHAT WE’RE LOOKING FOR
  • Expertise: you have a track record in growing performance marketing channels. You have strong channel knowledge in paid social, display and digital video marketing as well as influencer programs - ideally an eye for what makes customers tick on different social media platforms.
  • Team leadership: you have experience in leading performance marketing teams as well as the ability to attract and retain great people.
  • Commercial acumen: you define and hit commercial targets for 9 figure budgets on different channels. You have experience with commercial planning.
  • Solution focus: You enable the team to identify the biggest opportunities and optimal solutions fast and reliably. You enjoy driving continuous improvement and innovation.
  • Communication: you clearly communicate even complex topics using simple and easy to understand language, both verbally and in writing. You adjust your style and wording to your audience.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT THE TEAM
Zalando’s Traffic Platform drives the investment in performance channels. The majority of our marketing spend is funneled through the department. At the cutting edge of technology, the department relies on the combined efforts of Marketing, Product, Engineering and Applied Science to understand the value of marketing and grow the business.

One of the largest advertisers in Europe, we are at the forefront of the evolutions in marketing technology. With a highly automated marketing stack, we are continuously developing new products to support our marketing effort. We are currently expanding our marketing practice.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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