Account Executive, Fashion

New York City, New York
15 Oct 2021
15 Nov 2021
Contract Type
Full Time

BPCM is looking for a talented individual to join our Fashion Department as an Account Executive. The ideal candidate should have experience in men’s and women’s fashion & accessories.  Luxury client experience is a plus.  We are looking for energetic, positive candidates with strong media relations, excellent editorial contacts and in-depth knowledge of the fashion and luxury industries. Our agency offers a unique environment that fosters individual growth and encourages proactive teamwork. Our employees enjoy a collaborative, creative atmosphere with like-minded individuals. 

Must have three to five years of experience in fashion/lifestyle PR or Marketing, either in an agency of in-house environment. Proven track record of securing press placements, with experience in drafting press releases, developing creative story angles and crafting well-written pitches.  You will get to manage a portfolio of fashion accounts alongside senior team members, develop communication plans, implement public relations tactics and coach junior team members. 

Responsibilities will be (but are not limited to): 

  • Securing strategic press coverage (features as well as product placement) in national and key regional magazines, newspapers, TV and online media outlets. 
  • Maintaining strong editorial relationships across multiple levels, including Fashion Directors, key fashion editors, relevant fashion stylists and bloggers 
  • Exhibiting strong writing, communication and presentation skills to effectively articulate ideas to clients, agency and colleagues 
  • Plan, develop and advise clients on integrated and measurable PR strategies 
  • Multitasking  across multiple client accounts and projects under deadline 
  • Ensuring that key milestones and projects are on track, within prescribed timelines and on budget 
  • Ensuring that client and editorial requests are fulfilled, delivered on time and are value-producing 
  • Creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents. 
  • Generating creative ideas and solutions to everyday challenges 
  • Working with the senior staff to manage client initiatives and taking ownership for specific projects without supervision 
  • Brainstorming creative partnership and activation ideas for clients  
  • Identifying on-brand influencers for organic seeding and dressing opportunities

Desired Skills & Experience: 

  • MUST HAVE 3-5 years of experience working with luxury brands in an agency or in-house setting for PR, Marketing and/or VIP Services. 
  • College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field. 
  • Established relationships across men’s and women’s outlets
  • Strategic and innovative with overall knowledge of fashion and celebrity culture 
  • Seasoned writing skills 
  • Passionate about championing DEI initiatives internally and externally
  • Advanced presentation skills - ability to manage and gain confidence of client 
  • Strong project and people management skills 

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