Senior Manager Public Relations & Charity - 11215 Metro Pkwy

Fort Myers, Florida, United States
19 Oct 2021
29 Dec 2021
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.


This position is responsible for the development and execution of our Corporate and Brand-Specific PR Strategies, in addition to all Charitable initiatives for the corporation and the individual brands.

  • Develops a Corporate PR Strategy that dovetails with our Investor Relations messaging to magnify key strategies to consumer audiences.
  • Manages Corporate LinkedIn accounts and aligns regular messaging to overarching corporate strategy.
  • Partners with Investor Relations to ensure the Corporate FAS website reflects key strategies/stories.
  • Develops and executes Brand-specific PR Strategies in support of our key product initiatives by brand.
  • Develops and executes product launch PR strategy & pitching.
  • Manages external PR agency, when applicable.
  • Develops and executes Corporate Charitable Strategy.
  • Develops and executes Brand-specific Charitable Strategies
  • Sets annual press coverage goals and maintains clips/analyses to document delivery against these goals.
  • Develops and manages the PR & Charitable Initiatives budgets.
  • Develops and maintains strong relationships with national, regional and local media contacts.
  • Oversees compilation of credit information for media placements.
  • Reviews monthly product deliveries to determine best items for pitching.
  • Develops and executes editor gifting and engagement programs.
  • Manages PR sample process with merchants.
  • Oversees the tracking of PR samples between NSSC and media outlets for press requests, look book shoots and press events.
  • Issues weekly recaps on PR coverage to each brand.
  • Promotes and evangelizes PR and Charitable activities internally.
  • Values individuality and the diverse talents of their team. Leads the team by communicatingexpectations, providing guidance, delivering feedback, and empowering the team to be their best.

  • Culture

Living the Chico's FAS Values and Guiding Principles by demonstrating Customer Focus, Instilling Trust, Driving Engagement and Delivering Results with High Performance.
  • Manages Complexity

Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
  • Plans and Aligns

Planning and prioritizing work to meet commitments aligned with organizational goals.
  • Organizational Savvy

Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
  • Courage

Stepping up to address difficult issues, saying what needs to be said.

  • BA/BS Degree Required in Marketing, PR, Communications or similar field preferred
  • 7+ years' experience in Public relations, social media, media, or communications experience
  • Strong writing, media relations, verbal communication and time management skills
  • Computer proficiency in Outlook, Excel, Word, Windows XP, and PowerPoint
  • Excellent organizing and planning skills
  • Confidentiality and the ability to manage sensitive information is a priority in this role
  • Ability to effectively manage multiple, concordant tasks and projects
  • Excellent interpersonal skills

Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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