Social Media Manager

Recruiter
Burberry
Location
London, United Kingdom
Posted
19 Oct 2021
Closes
06 Nov 2021
Ref
149643-en_GB
Function
Marketing
Level
Manager
INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

The Social Media Manager will be a team leader of the Organic Social Media team and part of the wider Social Media and Channel Innovation team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape - including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms and deliver results with a drive for testing and learning.

You live and breath social, with your finger on the pulse of what's trending and build & engage social communitiies around those trends. You are naturaully curious, always seeking out best practise examples, and love to break down barriers with new ways of doing things. You will manage the day-to-day implementation of our channel strategies, with a focus on emboldening our defined Social KPIs.

You are strategic thinker and results driven - having exposure to the broader creative, marketing, PR and event teams within Burberry, and are able to confidently interpret business / marketing requirements, using social insights to develop specific social strategies and briefs. You will be results-driven and effectively agile in pivoting campaigns to reach results. You will be an expert communicator and able to build working relationships seamlessly. Your attention to detail is second to none, and will ensure flawless execution of global and regional social activities.

RESPONSIBILITIES

• Manage and develop the organic social media team (x2 Social Media Manager, x2 Social Media Coordinator, x2 Social Media Assistant)
• Support the Social Media Director with Brand and Business social strategy and the implementation thereof
• Manage the day-to-day implementation of all channel strategies, focussing on our Social KPIs
• In partnership with the Social AD, lead the relationship with the brand creative team to come up with big, cut-through ideas for innovative social first campaigns
• With the team, build world class, highly innovative and inherently social campaigns for all key projects, that are insight-led and resonate with our target audience & community, driving reach and engagement
• Support the team on all elements of reporting and driving a culture of report effectiveness across all KPIs
• Alongside the team, responsible for all content planning, delivery & execution and community engagement managed by the team ensuring content best practice and flawless exectution
• Support the team in dirving our brand advocacy program
• Work with a broad range of social tools to deliver campaigns and analyse their impact - from listening to content-planning
• Work closely and collaboratively across the social media and wider marketing teams, including Digital teams, VIP, PR, events and content teams to champion social-first ideas and execute activations, events and strategies
• Manage our external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals or transitions are timely executed without disrupting business needs
• Build deep relationship with social platforms to identify new opportunities and develop innovative activations ahead of competitors
• Insatiatable appetite to hit targets by monitoriong performance regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement and the ability to effectively communicate any strategy pivots
• Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity to Burberry
• Champion brand values and messages across all relationship and social activations by demonstrating a considered and sophisticated understanding of the brand and luxury retail market

PERSONAL PROFILE

• Extensive experience growing and managing social brand channels at scale
• Expert knowledge of all Western & Eastern social media platforms
• A strategic and analytical thinker that can interpret numbers and data into actionable insights and learnings
• A creative thinker who can come up with original, highly shareable social ideas
• An innate understanding of what Social First content is
• An understanding of the Paid Social Media landscape
• Demonstrates a strong work ethic and willingness to learn; enthusiasm is a must
• Highly organised, managing multiple campaigns/projects at once
• A natural communicator - confident in presenting social campaigns and activities to different parts of the business and managing key stakeholders
• Ability to interpret, prioritise and deliver actions with a sharp attention to detail
• Can work under pressure, with the ability to be reactive and flexible in a fast-paced environment
• Expereince in Fashion and culture
• Degree level education

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