Senior Marketing Campaign Manager, Global Retail Events (m/f/d) - Zalando Lounge

Recruiter
Zalando
Location
Berlin
Posted
22 Oct 2021
Closes
27 Dec 2021
Ref
3575992
Function
Marketing
As our Sr. Marketing Campaign Manager, you develop and coordinate multi-channel marketing strategy for our Global Retail Events (e.g. Final Sales, Cyber Week). Working closely with other marketing experts, you excel at driving customer development and commercial performance across different digital channels using in-depth consumer and media knowledge. You round up your profile with a sharp data-driven mindset, the ability to think creatively and push boundaries as well as effective stakeholder management. Ideally, you have strong expertise on Performance Marketing.

The Global Retail Events team creates unique curated shopping experiences for customers and shapes our global retail events as one of the most powerful levers to customer development and topline performance.
WHERE YOUR EXPERTISE IS NEEDED
  • You design and implement multi-channel marketing strategy for our global retail events across >14 markets. Partnering up with brand marketing and digital channel experts, you contribute to the conceptual development of customer segments and touchpoints to activate the E2E process of demand generation and customer acquisition. Preferably you have deep expertise in Paid Marketing.
  • You define and own success metrics of our marketing campaigns. You'll monitor and optimize campaign performance to meet targets. You'll also develop reporting standards, leveraging in-depth consumer insights, cross-channel customer behavior.
  • You deliver creative briefs and ensure that assets are in line with media strategy and communication guidelines, partnering up with our creatives team
  • You leverage on sharp media competence, commercial acumen and data-driven mindset: You'll drive targeted campaigns further to develop strategic and new markets, taking ambitious growth targets in your stride.
WHAT WE'RE LOOKING FOR
  • Advanced degree in Marketing, Business / Management with relevant experience (ideally 5+years) in digital media planning and strategy, incl. media activation & steering. Preferred industry: fashion, e-commerce
  • Strong digital media/market understanding across Europe, preferably in-depth expertise on paid channels.
  • Customer-centric, strong data understanding and analytic skills paired with excellent presentation skills.
  • High level of motivation, strong stakeholder management and personal accountability and willingness to go the extra mile to achieve results.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

https://www.zalando-lounge.de

Please note that all applications must be completed using the online form - we do not accept applications via email.

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