Copywriter

Location
Milano, Lombardia, Italy
Posted
23 Oct 2021
Closes
19 Feb 2022
Ref
200967568
Function
Marketing
Level
Manager
Hours
Full Time
BASIC PURPOSE OF THE JOB
The Copywriter will be responsible for generating and delivering enganging global copy across a variety of channels - from marketing and communications channels to visual merchandising to product descriptions. The person will be the brand guardian with regards to copy, guiding both internal and external teams on how to write in the Zegna style and ensuring that excellent standards with attention to detail are retained at all times.

MAIN RESPONSIBILITIES
  • Support the creative content team with early-stage campaign preparation (e.g. ideation of concept taglines).
  • Create seasonal copy for Zegna's high profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment. E.g. PR, creative agency, legal.
  • Generate and deliver copy across all marketing channels, maintaining a strict publishing deadline.
  • Manage the copy creative process from briefs, brainstorms and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
  • Overall copy project coordination - managing creative copy flow ‘the gatekeeper and timekeeper' and ensuring all publishing tools, calendars and briefs are up to date, with meticulous attention to detail regarding copy.
  • Ensure all online copy is proofed and fully approved prior to go live. Ensuring all copy in the staging documents are all up to date and accurate always.
  • Consult with the design and merchandising teams to ensure alignment on product narrative copy.
  • Work closely with the Zegna offices in key markets to create tailored digital editorial content.e.g. USA, Italy
  • Ensure all copy online is SEO and SEM friendly, without compromising the creative intent.
  • Create clear ‘Tone of Voice' guidelines in line with our new brand manifesto.
  • Oversee and manage copywriter freelancers and their related tasks to ensure consistency.

PRINCIPAL SKILLS REQUIRED FOR THE POSITION
  • Menswear and luxury brand background with a keen interest in social media and all things digital
  • Strong Marketing wording with emotional language
  • Excellent organisational skills
  • Excellent attention to detail and ability to prioritise workload within a dynamic and fast paced environment
  • Proactive attitude towards working collaboratively with direct and indirect team members
  • Native English and Italian speaker, a bonus

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