Online Marketing Manager

Recruiter
Zalando
Location
Berlin
Posted
25 Oct 2021
Closes
28 Dec 2021
Ref
3084908
Function
Marketing
Level
Manager
As an Online Marketing Manager you will be responsible for Online Marketing activities for Gift Card campaigns across all markets.

WHERE YOUR EXPERTISE IS NEEDED
  • Plan, set up, steer, and optimize the CRM (emails/push notifications), programmatic display campaigns, and paid social media campaigns for Gift Cards across all Zalando markets
  • Develop and drive initiatives to improve traffic, conversion, and customer engagement of Gift Cards online including running A/B testing
  • Monitor the campaign performance in detail, run all necessary analyses, and optimize the campaigns for the target KPIs
  • Provide regular mid- and final reports, collect lessons learned and best practices, and provide recommendations
  • Work with internal Zalando Teams in order to optimize activities in SEA, SEO
  • Develop a dashboard to get insights on all MKT activities (organic & paid; internal & external) in collaboration with a Product Analyst
  • Perform campaign analysis capturing all traffic channels and delivering recommendations on how to optimize
  • Work with first and third party data, create and test custom audiences with the help of the latest best-in-class technology and experiment with innovative display and video formats

WHAT WE'RE LOOKING FOR
  • Gained at least 3-4 years experience in Online Marketing, CRM, Paid Social and Display Advertising and hold a university degree in either marketing, economics, business and/or similar field
  • Digital Agency background is a plus
  • Proficient in Facebook Manager along with knowledge and experience of DSP (DV360) and Adserver (CM), experience with smartly is a plus
  • Solid experience and understanding in SEA and SEO
  • Good communication skills and fluent in English
  • Affinity for data-driven decision making and strong in problem-solving. Work collaboratively across teams along with being goal-oriented and hands-on.
  • Skills in Google Analytics

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service


We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

Online Marketing Manager - Gift Cards

Zalando Gift Cards are the perfect gift for friends, family or for any corporate incentive like loyalty programs and employee rewards.

We are a cross-functional unit, integrated in Zalando Demand and Markets, which executes global gift card marketing and sales strategy across Europe.

Our goal is to provide our end consumers with a perfect gifting experience and to build up long lasting cooperations with our partners and customers across Europe.

The Gift Cards team is currently structured into 3 channels - B2B, B2C, and Retail. This position is for the B2C channel which works to drive the Zalando Gift Cards business from our online store and owns all online marketing channels and growth initiatives.

ABOUT ZALANDO

Zalando is Europe's leading online platform for fashion and lifestyle, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 35+ million active customers through diverse skill-sets, interests and languages our teams choose to use.

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