Email Coordinator

New York City, New York (US)
26 Oct 2021
26 Nov 2021
Contract Type
Full Time


Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.

Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $68m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.


Rebag is hiring an Email Coordinator with a successful track record of project managing retention marketing campaigns to deliver customer engagement and outstanding revenue growth. The role will report to the Senior Manager, Retention & CRM:

  • Weekly execution of Rebag’s key retention channels (email and push notifications) including pulling customer segments, setting up tests, sending newsletters and project managing creative development and QA
  • Manage weekly and monthly reporting, as well as ongoing analysis of the program
  • Work closely and collaboratively with internal creative, brand and acquisition teams to develop and execute integrated creative ideas, plans and strategies
  • Leverage customer data and insights, email engagement, test results, etc. to optimize the engagement and revenue driven by the email program
  • Keep us current on email best practices regarding contact strategies, data capture, campaign analysis, deliverability, and CAN‐SPAM and GDPR compliance


  • 2+ years of in-house marketing experience and/or digital agency in email marketing and CRM
  • Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
  • Must have deep experience with Klaviyo or another leading ESP and customer analytics platforms (Google, Looker, Simon Data)
  • Strong experience executing online performance-based media objectives
    • Deep understanding of brand voice and strong email copywriting skills 
    • Startup minded, positive, hands-on attitude and nimble
      Ability to multi-task in a fast-paced entrepreneurial environment
  • This position is based in NYC and will require 2 days a week working out of our WeWork location in Soho, NYC

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