Senior Account Manager
To oversee and look after the management and running of the designated accounts, managing the Junior Account Managers and Press Assistants and reporting into the Director in order to build brand awareness and ensure consistent representation for each of the clients.
Manage client accounts; develop and implement seasonal strategies (with the support of Director).
Planning and executing strategic VIP outreach to secure hits and VIP coverage across social, online, print, long and short lead UK and international media outlets
Write interesting, creative, and effective press materials
Pitching and generating features and news stories
Overseeing all press requests on a daily basis, with the support of a Junior Account Manager & Press Assistant
Constant liaison with press, both offline and online, to ensure regular coverage and identify upcoming opportunities
Monitoring daily coverage, as well as monthly coverage and analysis reports
Arranging regular touch base meetings with key media to keep client top of mind
Regularly monitoring all clients social media channels in order to feed and propose ideas
Working on Marketing activations and Events for your designated accounts.
Maintain strong database of UK and global media contacts
Supporting on quarterly strategies & executing & overseeing reporting
Support new business approach
Manage staff members and support Director