Assistant Store Manager

Mayfair, London
Up to £32,000 per annum + benefits
28 Oct 2021
18 Nov 2021
Contract Type
Full Time

Main responsibilities:

  • Be aware of monthly and yearly sales forecasts and budgets. This to include expected footfall, conversion, revenue, returns and costs.
  • Collaborate with store manager on ideas for marketing activity to maximize footfall and conversion.
  • Follow up sold out options with Sales Admin and Merchandising to avoid lost sale and chase up replenishments.
  • Support training, managing and developing of the sales team.
  • Support management of staff motivation by suggesting creative incentives & follow up.
  • Help to build staff rota and ensure floor fully staffed at all times.
  • Consistently maintain personal grooming standards and that of the team.
  • Ensure all stock is ticketed correctly and conforms to VM standards.
  • Help to merchandise the products on the floor to maximise selling opportunity and to reflect the visual aesthetics of the brand.
  • Responsible for the accuracy of the EPOS and stock systems.
  • Respond effectively to customer questions and resolve issues on the floor.
  • Ensure security procedures are followed to prevent stock loss.
  • Maintain key information on the Self Portrait consumers, including recent purchases, key dates etc.
  • Liaise with Ecommerce Customer Service to ensure CRM data is accurate and complete across ecom and retail.
  • Excellent selling skills and styling technique. Able to lead by example and pass these skills on to team through training and on the spot feedback
  • Interact with customers and act as role model for extraordinary service.
  • Notify Self Portrait’s consumers about new product arrivals that match their preferences.
  • Communicate weekly sales results including footfall, conversion, ATV and revenue against forecast.
  • Any other duties as directed by Store Manager.


Skills and Experience needed:

  • At least one to two years of assistant store management experience in a Retail environment.
  • Confident, professional and personable attitude.
  • A proven track record in increasing sales in a retail environment with low footfall.
  • Understanding of managing budgets, targets and all store operations.
  • Previous experience in writing trade reports
  • Immaculately presented, eloquent and well-spoken.
  • A proven ability to deal with high profile clients and have built long-lasting relationships with consumers.
  • Ideally some experience in visual merchandising or display.
  • Ideally fluent in a foreign language.

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