Marketing Manager - Coperni

Recruiter
Tomorrow
Location
Paris, Ile-de-France (FR)
Posted
28 Oct 2021
Closes
28 Nov 2021
Function
Marketing
Level
Manager

Who we are

Coperni is a Parisian ready to wear & accessories brand designed by Arnaud Vaillant and Sébastien Meyer, established in 2013.

The brand infuses a thorough knowledge of embroidery techniques, streamlined with a linear sensibility that marries origami-like technique with a neat, ‘sportif’ silhouette.

The brand name Coperni was inspired by the works of the mathematician Nicolas Copernicus, who’s research on Heliocentrism inspired the designer’s visual world.

The whole model of the movement of the solar system around the sun is what inspired the designers to produce movement and architectural structures into their designs.

Who we’re looking for

Coperni are looking for an experienced brand Marketing manager with an excellent sense of luxury fashion branding to further build their tone-of-voice and brand identity across all channels. You will take responsibility for all brand, marketing, communications / PR and events activity across the brand and ultimately, you should be able to expand our company’s digital footprint and brand awareness.

What your day to day will look like

  • Develop and implement a creative and engaging marketing strategy to build brand awareness and communicate the company’s strong brand values; leveraging seasonal events and shows
  • Drive social media presence for Coperni – including Instagram, YouTube and Facebook
  • Drive daily check-ins and collaboration across PR and social media teams in Paris and China
  • Monitor and track marketing budgets
  • Plan and develop seasonal campaign initiatives in collaboration with the Creative Director and Head of Design, ensuring smooth end-to-end delivery
  • Oversee production of content including video
  • Seek out new and innovative ways to increase engagement levels & brand awareness across the website, organic social media activities, Influencer strategy, brand competitions, events and collaborations
  • Monitor and respond to our social media celebrity and friends/ family seedings
  • Monitor and respond to customer feedback and follow personal orders
  • Collaborate on Show preparation with the wider Coperni team
  • Oversee the day-to-day management of online marketing campaigns 

What do you need to succeed

  • 3+ years experience working in a social media/ brand marketing or wider communications role in adjacent brand
  • Experience in developing and executing marketing plans, writing marketing briefs and other strategic marketing documents
  • Passion for retail / fashion industry
  • Strong creative, brand communications & project management skills
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms

 

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