Ecommerce Manager

Shepherds Bush, London (Greater)
£40,000 - £45,000 depending on experience
28 Oct 2021
18 Nov 2021
Contract Type
Full Time

Ecommerce Manager  

Responsible to: Marketing Director

Responsible for: Customer Care Assistant


Founded by former Vogue Fashion Fund Panelist and British Fashion Council ambassador Samantha Cameron, Cefinn is a fast-growing contemporary women's wear brand based in London and stocked in Matches Fashion, Net-a-Porter and high-end boutiques across the U.K. and globe.

We are looking for a bright and personable individual to join us and manage the trading of our online store. The Ecommerce Manager will be a crucial part of a small, young team in a dynamic, fast-growing company based in West London. The right candidate will own the role, enjoying exposure to different areas of the fashion industry and all the various functions of an exciting online brand with opportunity to contribute directly to its success, working closely with the leadership team and founder.

Main Duties and Responsibilities 

  • Lead on the research, preparation and implementation of all ecommerce marketing and development projects
  • Responsible for thorough QA and testing of all projects and content on the website
  • Manage the implementation of the email marketing strategy and be responsible for the planning, briefing, and scheduling of all email and SMS campaigns
  • Build a thorough understanding of the technology ecommerce eco-system – web platform, web apps, ESP, analytics, OMS, WMS – so to be responsible for the day-to-day operations of the online store and offer insights for optimisations
  • Ensure the preparation and timely upload of new products plus the upload of assets and content to the website - preparing the website for all relevant marketing campaigns plus weekly merchandising
  • Ensure that SEO guidelines and fundamentals are followed plus assist in the research and development of the SEO strategy
  • Work closely with the product team to ensure deliveries are uploaded quickly and efficiently – understanding products and collections thoroughly so to optimise selling opportunities and campaigns
  • Monitor the website’s performance, highlighting issues but also opportunities for improvements
  • Compile and provide weekly, monthly and ad hoc reports on the website and customers
  • Manage the third-party warehouse fulfilment team relationship, ensuring smooth communication and operations and resolving any escalations
  • Manage the customer care assistant ensuring all enquiries are responded to in a timely and appropriate manner
  • Work with the customer care assistant to lead on the development and execution of a clientele program

Personal Competencies/Skills

  • Minimum 2 years’ experience in ecommerce, ideally with Shopify
  • Experience project managing and performing the QA on ecommerce development projects
  • An understanding of UX principles and a customer-centred approach to tasks
  • Experience with CRM and email marketing including flows and segmentations
  • Fundamental understanding and experience with SEO
  • Intermediate to advance Excel skills
  • Intermediate to advance skills with Google Analytics or equivalent tools
  • Basic skills in Photoshop would be greatly beneficial
  • Experience with Microsoft Tableau would be beneficial
  • Experience within women’s fashion would be beneficial

Candidate’s Background

We are a small team, so you must be proactive and willing to roll up your sleeves and get stuck in. We are looking for someone who:

  • A passion for online retail and customer experience
  • Has excellent written and verbal communication
  • Is highly motivated, hardworking, flexible and comfortable with change 
  • Highly accurate with a meticulous eye for detail
  • Has excellent time-management skills with the ability to multi-task across projects
  • A logical and analytical thinker
  • Takes pride in their work and enjoys seeing tasks through to completion
  • Is passionate about online trading and problem solving


  • 50% staff discount. plus 3 pieces of uniform per season
  • Flexibility to work 2-3 days from home after probation

Start date: Immediate


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