Associate, PR

JOB SUMMARY

The PR Associate will function as part of the Public Relations team and support Tory Burch and Tory Sport press efforts for North America. This role reports to the Director of Public Relations.

JOB DESCRIPTION

RESPONSIBILITIES

National & Regional Print/Digital Press

• Handle all editorial requests for print and digital Tory Burch and Tory Sport directly with editors
• Coordinate sample requests for Tory Burch and Tory Sport
• Manage all credit requests
• Responsible for gathering assets for key product pitches and seasonal initiatives
• Maintain and update press contact database

Cross-Functional + Additional Responsibilities

• Cross-functional partnership for sample shares and projects
• Monitor and circulate press and editorial social media coverage
• Manage and report on Tory Burch and Tory Sport credits for recapping
• Up to date knowledge of Tory Burch and Tory Sport key messages and assortments seasonally - partnering with Merch, Buying, Marketing, etc.
• Oversee logistics for still life shoots / look book coordination
• Seasonal sample ordering
• Manage seasonal collection photography and assets
• Hiring of seasonal interns
• Support a variety of special projects and seasonal initiatives including seasonal fashion shows

QUALIFICATIONS

• BS/BA degree required with 3-4 years work experience in public relations, fashion, marketing or publishing
• Proficient in MS Office, Adobe Illustrator, Photoshop, Fashion GPS, and working knowledge of social media platforms
• Understanding of the evolving fashion market and press landscape including key editorial trends, influencers, and print/digital publications

CORE SKILLS

• Adaptable - Change before you have to
  • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
• Entrepreneurial Spirit - Own it
  • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
• Collaborative - No "I" in Tory
  • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
• Client & Brand Focus - Put yourself in Tory's shoes
  • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
• Live the Values - Being "Buddy"
  • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
• Functional Expertise - Know Your Stuff
  • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
• FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
  • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
• FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
  • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .