Site Merchandising/Ecommerce Assistant

Mara Hoffman
New York City, New York (US)
02 Nov 2021
02 Dec 2021
Site Merchandising/Ecommerce Assistant
Contract Type
Full Time

Tittle: Site Merchandising/Ecommerce Assistant

Reports to: Director of Ecommerce & Digital Marketing

The Site Merchandising/Ecommerce Assistant is responsible for executing visual merchandising and UX strategies on The Site Merchandising/Ecommerce Assistant will help optimize website merchandising, navigation, and content execution to support conversion and sales plans, as well as assist the Director of Ecommerce on QA and Operations of the site.  We are looking for a proactive individual who is looking to develop a career in e-commerce with a growing fashion brand.


  • Merchandise the site daily - collection pages, product pages, search results, etc
  • Use data to inform product listing order on collection pages and continually re-arrange based on selling and performance
  • Curate collections to support featured stories and emails
  • Manage PDP upsell and cross-sell suggestions as well as social proof and suggest copy optimizations to improve selling
  • Partner with Buyer to review buy plans, selling data and web analytics to determine the best merchandising strategy
  • Partner with Director of Ecommerce and Marketing, Brand Communications and Buying teams on landing pages, homepages, editorial assets, etc
  • Partner with production on sizing information for product size guides
  • Review competitor websites of best in class retailers to inspire the customer experience and proactively share ideas and optimizations
  • Maintaining a mobile-first mentality while balancing the visual needs of the desktop experience.
  • Assisting during product launches, updating the metafields descriptions and testing on the front end


  • Conducting usability testing on an ongoing basis
  • Analyze user feedback and activity, and iterating to enhance the user experience
  • Consistently look for site bugs/issues and relay to Director of Ecommerce
  • Updating website banners & working closely with internal teams ensure the website is up to date.
  • Assist in QA testing for all site updates



  • Responsible for product removal
  • Responsible tagging & badging for markdowns/promotions
  • Ensure appropriate products are uploaded to the site in accordance with the Ecommerce launch and email calendar and business needs.
  • Maintaining and updating omni-channel stores and shopping feeds such as Facebook and Instagram Shops.
  • Assist in scheduling emails on Klaviyo
  • Assist in scheduling SMS messages


  • 1-2 years of experience in Ecommerce, with a focus on Visual Merchandising and UX
  • 1-2 years Shopify experience
  • Strong understanding of the Mara Hoffman brand and competitive fashion digital space
  • Bachelor’s degree in relevant field preferred, but not required
  • Highly analytical and creative thinker, who is extremely detail oriented and loves digging in
  • Strong verbal and written communication skills
  • Self-motivated, comfortable making decisions with little guidance
  • Team-player, with a strong work ethic, comfortable working in a fast-paced environment

EMAIL cover letter and resume to


About Mara Hoffman:

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. Supporting and partnering with organizations that further social, racial and economic justice is also intrinsic to the company's framework. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

Mara Hoffman, Inc. is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. We are committed to having a diverse and broadly trained staff, and welcome and encourage individuals from all communities to apply.

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