Manager, Brand Copy

Job Title: Manager, Brand Copy, Creative Studio
Primary Purpose:
Partner with Director of Brand Copy to develop and execute copy and storytelling for Coach's branding initiatives, with a focus on growing Coach's brand storytelling. In addition, assist with writing storytelling for Corporate Communications and Public Relations.
Partner and collaborate with key cross-functional partners in Creative Studio, Design Studio, Customer Experience, Corporate Communications, Human Resources and Public Relations. Partner with lead of Brand Copy to develop and maintain the Coach voice, and create inspiring and unique storytelling moments across channels.
The successful individual will leverage their proficiency in copywriting to...
- Ideate and develop editorial around brand initiatives, including evolving brand narratives with a focus on sustainability and social responsibility, research and concepting, ideating content, as well as execution of naming, press and product collateral
- Support Director of Brand Copy on additional brand initiatives from concept to execution, including collection presentations (runway) and Coach Foundation initiatives
- Partner with Director of Brand Copy to develop and maintain the Coach voice, values and copy style guide, and create inspiring and unique storytelling moments across all respective channels
- Support Director of Brand Copy and Public Relations on development of brand press releases as well as internal speeches and press interviews for Coach Creative Director
- Partner with Creative Studio and Design Director to lead ideation, development and execution of Tapestry branding initiatives and Corporate Communications
The accomplished individual will possess...
- Experience writing for a sustainability-focused brand; familiarity with the nuances of the current conversation around sustainability and key terminology
- Be a self-starter who can spot great opportunities for storytelling and ideate new ways to educate and inform the customer about sustainability
- Excellent writing and editing skills with a playful approach to language, including editorial/press
- The ability to adapt the Brand Voice for multiple channels and formats
- The ability to work independently and in collaboration with the team in a fast-paced creative environment
- Knowledge of culture and current events as they inform the cultural conversation
An outstanding professional will have...
- 5+ years of relevant experience in copywriting, communications, editorial and/or content creation
- Experience writing in a collaborative, fast-paced and deadline-driven environment
- A digital-first mindset and the ability to meet the customer where they are
- A positive, proactive attitude and a good sense of humor
Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.