Digital Communication Coordinator

Paris, France
03 Nov 2021
20 Dec 2021
Full Time
Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.
John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.
In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

Job mission

  • Support development and implementation of global web and social media strategies in alignment with brand sensibility, marketing plan and business objectives. Work closely alongside other divisions of the Communications team, CRM, Omnichannel and Wholesale.
  • Work in collaboration with the Communication and Marketing team to coordinate integrated digital campaigns and the function leaders in order to align contents and optimize performances.
  • Support Digital Manager and CMO in maintaining the maison's esthetic sensibility for digital content and public-facing activities, to maintain identity and preserve brand-appropriate tone of voice

Job responsibilities and activities

Content Creation

- Support and develop creative and strategically placed content for the Maison's Social Media Channels, eshop, CRM and press

- In collaboration with Production team, support shoot concepts and execution of assets for digital channels

- Maintain the yearly content production plan: Key Content Creation moments include, but are not limited to fashion shows, films, ongoing campaigns, AVP collections, store openings, product launches, select product categories, events, collaborations

- Coordinating digital coverage of key events + projects (fashion weeks, films presentations, boutique openings, product & collection launches, etc.)

- Attribute content to the appropriate channels based on channel segmentation approach

- Support CRM, and Omnichannel teams to create customized content

- Support key products and collections via the Maison's digital platforms in coordination with Omnichannel team

Social Media, Strategy and Roll Out:

- Support development and implementation of seasonal Social Media strategy in terms of brand initiatives & product pushes

- Organize and execute digital activations for specific global & local events

- Cultivate, foster and maintain strong relationships in fashion industry- creatives, social networks and influencers

- Manage & Maintain brand and channel standards with stellar attention to detail

- Handle and maintain Social Media calendars

Seasonal Fashion Shows/ Films & Pre Collection presentations:

- Support development of global roll-out plans for seasonal film & Fashion Shows

Media Partnerships

- Develop and implement online organic and paid campaigns according to marketing strategy and budget

Omnichannel, Merchandising, Retail Stores, Wholesale, CRM

- Work closely with Omnichannel, Merchandising and Wholesale teams to strategize Digital Communication plans and determine key product pushes to support at the suitable time

- Support wholesale Digital marketing initiatives (Ssense, or similar)

- Farfetch: Creative briefing & concept (photography, models, set up, etc), creative supervision of the shooting, assets delivery follow up, editorial line validation

New Website Launch

- Project-manage the months in lead-up to new MM E-Commerce site in ( live date in mid 2022) collaboration with in-house teams, external partners and agencies

- In close collaboration with Omnichannel team, support the launch of new website in collaboration with in-house teams, external partners and agencies

Intl Comm's Agencies

- Responsible for holding regular briefings with Intl Comms offices and Agencies to keep them informed on HQ digital & social plans, updates, strategies

- Coordination with Intl. Communications Offices to brief them on digital roll-out strategies and supervise regional plans

- Coordinate Intl Comms offices and Agencies to ensure all locally created content concepting and execution is on-brand

- Keep up to date on new Social networks as they launch globally

Reporting & Metrics

- Monitor and optimize the effectiveness of social media campaigns, benchmark against competitors and industry standards, define KPIs and measure ROI

- Create weekly or monthly or end-of-project reports and metrics


- Participate in defining and managing the annual digital budget

Skills and experience

  • 3-5 Years of experience in the Digital Department of a Luxury Fashion brand, a Content Agency in the Arts or Culture
  • Fluid English speaking and writing skills
  • Strategically-minded paired with an esthetic awareness of what is suitable for the visual language of Maison Margiela
  • Entrepreneurial
  • Good verbal and written communication skills
  • Able to brief and align several internal and external teams
  • Able to take on some designated projects as the project lead, and for others taking on a secondary and supportive role


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