CRM Executive
- Employer
- Dover Street Market
- Location
- London
- Closing date
- 8 Dec 2021
View more
- Function
- Ecommerce
- Level
- Coordinator / Executive
- Contract Type
- Permanent
- Hours
- Full Time
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Job Details
KEY RESPONSIBILITIES
- Support the Head of CRM with the execution of the Dover Street Market CRM strategy
- Manage delivery of complex CRM campaigns through all DSM marketing channels, including but not limited to: Web, E-SHOP, Email, Direct Mail and 1:1 Client Outreach
- Create and build customer segments using our marketing platform, making sure all comms are timely and relevant for the customer and commercially effective
- Manage and maintain our client data ensuring client tags and segmentation values are up-to-date and accurate
- Support on the delivery of weekly and monthly CRM customer reports to update the business on CRM performance and identify key opportunities
- Report on CRM channels and campaigns, suggesting areas for improvement
- Become the primary day-to-day contact for our multi-channel marketing platform and ESP, ensuring DSM are adopting new features and maximising usage of our platforms
- Launch new automated lifecycle and campaign journeys using our marketing platform to drive campaign engagement and client retention
- Work with the Digital Communications team to drive personalised and targeted comms that resonate with the DSM customer
- Work with the Digital Communications team to evolve the email marketing channel by suggesting new templates, multivariate tests and the addition of dynamic or personalised content
- Support the Head of CRM with the delivery of the DSM loyalty programme
- Work with the store and VIP team to ensure they have the right CRM data and tools available to drive excellent customer experience
- Support the Head of CRM on the delivery of our retail clienteling platform to maximise our 1:1 Client Outreach strategy and build lasting client relationships with DSM VIPs
THE IDEAL CANDIDATE
Skills:
- 1-2 years+ experience working in a similar CRM role
- A relevant marketing or business degree
- Experience of working in luxury fashion or retail industries
- Highly numerate and passionate about data
- Organised and able to work fast under pressure with the ability to multitask
- Excellent communication skills both written and verbal
Attitude:
- A highly motivated and competent individual able to converse with all levels both internally and externally
- A total self-starter able to set the standard by their own professionalism and attitude
- Must be energetic, self-motivated and self-organised. Willing to do whatever is required to get the job done
- Structured and organised, but nonetheless approachable and flexible outlook
- Willingness to work hard to drive the business forward
- Able to work to deadlines / ability to prioritise / optimal time management
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