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Director of Regional Marketing DACH (w/m/d)

Employer
Zalando
Location
Berlin
Closing date
10 Feb 2022

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Function
Marketing
Level
Director / President / C Suite
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Job Details

The Director of Regional Marketing DACH reports directly into the Director Regional Marketing and drives Consumer Marketing, Marketing and Demand in the DACH region (Germany, Switzerland & Austria). In this role you are responsible to bring the local voice and the market insights to the teams, to drive the value proposition, brand perception and growth in the regions.

You lead a team of around 13 which is focused on DACH. Your peers are the Director of Regional Marketing for France, Southern Europe, Eastern Euope Nordics, UK/IE/Benelux. This is a very influential and critical role for Zalando which requires strong collaboration across teams and a strategic mind combined with an hands-on attitude. In this role you also drive best practices, insight and knowledge sharing across your region to unlock efficiency and effectiveness wins.
WHERE YOUR EXPERTISE IS NEEDED
  • Drive the Regional Marketing Strategy - Develop, execute and lead Zalando's Marketing Strategy to meet the business and growth KPIs in the market. Work closely together with the Markets, Analytics and Media team to define core audiences and how to win them over. Have a sharp eye on and understand in-depth the market dynamics and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation. Unlock effectiveness and efficiency wins by scaling best practices across the region.
    Take responsibility for the definition of the local marketing positioning and proposition and accountability for its translation into functional KPIs. Lead the marketing plan to drive results short-term and long-term impact.
  • Win new customers, engage existing ones and drive the brand perception (deeply understand the consumer and the market) - This includes planning, driving and executing local Brand events, informing global/glocal Marketing initiatives, planning and executing local amplifications which build on audience and market insights and driving and executing country specific initiative to build the brand, awareness, consideration and growth. This also includes bringing the market and consumer insights to life and to act on insights fast and deliberately.
    Manage the regional media spend in the market (in close alignment with the DACH GM and the Media Manager) with the goal of maximizing the effectiveness of our investment both across measurable and non-measurable channels. Manage best in class Marketing at scale working very closely with the global demand teams.
  • Collaborate and win - Lead the business in the market in strong collaboration with all Global Marketing/X-functional teams (Like Trading, Retail, CRM, Connected Retail, PLUS and Lounge), to identify local marketing opportunities and orchestrate a consistent "One customer voice". Closely collaborate with the General Manager, to align on local opportunities and investment choices. Also, drive and amplify global initiatives locally. Work together with other key business units and stakeholders, specifically in Supply and Convenience to drive the value proposition in the markets and to bring the market/Brand voice to the decision table.

WHAT WE'RE LOOKING FOR
  • General professional experience & skills - 10+ years of relevant Operational Marketing and Commercial experience. Proven track record in driving mature markets specificities and growth (Having experienced engagement Marketing projects to boost CLV or build on loyalty. Local competency/experiences in the one of the DACH region.
  • Business & analytical mind - Proven track record in developing a 360 marketing strategy, planning and executing Regional/Country Marketing Strategy. Deep expertise in reaching and engaging user/audience segments through a targeted value proposition and marketing strategy. Experienced in applying latest insights and KPIs to strengthen the marketing position and to drive market share growth (CLV) and revenue. Strategic business and marketing mind, able to translate customer needs and business opportunities to a sound actionable plan that yields results on both short-term and mid-ter (Analytical mindset is required).
  • Strong leadership & marketing expertise - You are able and familiar to manage multiple stakeholders effectively (locally and globally) and are reliable when it comes to getting things done. You are a great team leader, capable of bringing people with you on the strategic journey you will create to optimise your marketing initiatives, generate brand love locally to engage and excite your consumer. You have experience in getting things done in complex and fast paced organizational environments.
  • Get stuff done - You are getting things done in a fast-paced ongoingly changing environment. You are a highly reliable business partner, passionate about your work and able to choose the right battles. You embrace and drive change and are always on the hunt for solutions and improvements.
  • Strong communicator - You have excellent English skills, and are able to communicate clearly with various stakeholders, able to bring people with you and to drive alignment.

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store​
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
 Berlin
Germany
10243
Germany
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