CRM Partner Communication Manager (m/f/d)

09 Nov 2021
04 Feb 2022
Did you know that Zalando offers brands and retailers the possibility to access a dynamic marketplace where they can sell directly to customers? In Zalando Direct, we make it possible for partners of all kinds to connect with more than 46 million active customers across 23 countries. As part of that, the teams within the Partner Program Sales & Services organization attract and enable our partners to join and thrive on the Zalando Direct platform.

As a CRM Partner Communication Manager, you will develop, execute and optimize B2B marketing automation campaigns, ensuring content that is on-brand and aligned with our tone of voice guidelines. You will measure and report on the performance of communication campaigns, sharing your insights with the wider business. Ultimately, your main objectives are to (1) fuel our partners' interest in investing in their Partner Program success through communications and (2) explain to partners where to best place their bets and how to do it through different communication channels, e.g. automated emails including how-to videos and easy-to-understand case studies.

To succeed, you will need to have a strong understanding of the fashion industry and e-commerce, be an analytical project management superstar, and be able to handle multiple stakeholders simultaneously with ease.
Together with your lead, you will be responsible for deeply understanding the Partner Program business and ensuring partners are enabled through our communication touchpoints to drive success:
  • Strategic Mindset: Based on the business's strategic priorities, you are responsible for deriving what our partners need to know to deliver on them. You deeply understand what our partners care about, what their expectations and challenges are towards the Partner Program, and how you can enable them to deliver on their strategic priorities. This understanding will help you to create meaningful content. For example, if we set certain % targets regarding internationalization, what kind of content will motivate them to invest (the why) and/or help them to make it happen (the how)?
  • CRM Management: With an analytical approach to decision-making, you will assess end to end the automated email communications that our partners receive across their Partner Program journey. In addition, you will manage and optimize our Partner Program contact database, which is key for building a sustainable CRM structure.
  • Content Creation and Education: You will contribute to our overall B2B communication calendar by delivering actionable content that will impact our partners' commercial growth and overall satisfaction on our platform. You will liaise regularly with the Partner Program teams (e.g. Commercial, Operational, Product), as well as the supporting services (e.g. Zalando Fulfillment Solutions) to understand our partners' perspectives and how we can support them through our communication formats.
  • Insights and Reporting: Understanding our partners is key, therefore you will incorporate A/B testing and performance reports to optimize campaigns. As the CRM expert on our team, you will be responsible for reporting the performance of the communication and marketing activities and sharing key learnings, fostering continuous improvement.
  • At least a Bachelor's degree in Business Administration/Communication or equivalent, as well as 3-5 years of experience, preferably in a similar CRM Marketing role.
  • You are eager to learn and feel responsible for the quality and contribution of your work. You are extremely well-organized, diligent in getting it done, and meticulous down to the last detail.
  • You are an effective stakeholder manager, able to convince colleagues as well as senior stakeholders, and an exceptional communicator in written and oral communications in English. German is a plus.
  • You have a good working knowledge of Google Suite (Docs, Sheets, Forms, and Slides) and experience with communication toolings or Marketing Automation platforms, such as MailChimp, HubSpot, or Salesforce Pardot.
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.

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