Growth Marketing Manager - B2B (m/f/d)

Recruiter
Zalando
Location
Berlin
Posted
09 Nov 2021
Closes
09 Mar 2022
Ref
3618870
Function
Marketing
Level
Manager
Did you know that Zalando offers brands and retailers the possibility to access a dynamic marketplace where they can sell directly to customers? In Zalando Direct, we make it possible for partners of all kinds to connect with more than 46 million active customers across 23 countries. As part of that, the teams within the Partner Program Sales & Services organization attract and enable our partners to join and thrive on the Zalando Direct platform.

As a Growth Marketing Manager, you will develop, execute and optimize B2B paid campaigns, while ensuring that our content and touchpoints are relevant for our users and aligned with our brand guidelines. You will measure and report on the performance of marketing campaigns across all Zalando markets, sharing your insights with the wider business. Ultimately, your main objectives are to (1) deliver new qualified leads to our platform (2) increase awareness around the Partner Program.

To succeed, you will need to be an analytical marketing rockstar, have a strong understanding of the fashion industry and e-commerce landscape, and be able to handle multiple stakeholders simultaneously with ease.
WHERE YOUR EXPERTISE IS NEEDED
  • You are responsible for the Partner Program performance marketing across all digital channels: SEO, SEM, Paid Social, Display.
  • Together with the Marketing lead, you define tactics, targets and budget setting for each channel and each market.
  • You make sure to handle our daily marketing budget in the most effective and efficient way.
  • You carefully evaluate touchpoints and come up with relevant optimization scenarios (copies, design, UX), with a focus on CPL and CRO.
  • You identify user trends and intent to come up with recommendations for new content production. You ensure that content is optimized for SEO as well as aligned with our brand guidelines.
  • Together with our Sales teams, you analyse our user's needs and competitive insights to derive global and local marketing tactics.
  • You compile results and provide expert analysis on ad campaigns and testing schedules to uncover learnings and insights. Regularly report to management on findings alongside suggested improvements and optimizations.
WHAT WE ARE LOOKING FOR
  • 5+ years of experience in growth or performance marketing, ideally in the tech/e-commerce industry
  • Advanced knowledge of digital channels, including Search (SEO, SEM), Display (Paid Social, YouTube, Affiliation), and CRM (Emailing + Audience segmentation)
  • Project management skills. Good knowledge of agile ways of working and/or cross-functional setups
  • Highly analytical with a love for numbers and problem-solving. Adopting an efficient test and learn approach is critical for this role.
  • Deep understanding of attribution models and tracking systems
  • You are able to succinctly communicate the value, opportunities, and requirements of digital advertising initiatives to various stakeholders. When needed, you drive education about marketing topics.
  • You are a team player, well organized and comfortable steering several key projects with different stakeholders while acting as an owner & facilitator.
  • Proficiency in English. Additional European languages are a plus.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through diverse skill-sets, interests and languages our teams choose to use.

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