Media Marketing Associate, Polo & Sports

Ralph Lauren
New York, New York, United States
09 Nov 2021
27 May 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Associate, North America Media will support the North America Media team across key brand media campaigns, playing an important role within the larger North America Media & Digital Marketing team. This role is responsible for supporting the Media Director in the media planning and execution across campaigns for Polo Ralph Lauren, our Sports partnerships/properties, and Ralph Lauren Home. This fast-paced role works across print, out of home, TV, and digital media. A collaborative mindset is key, as this role will work with many different internal and external partners. The ideal candidate has a passion for media and understands the full marketing and consumer funnel. The successful candidate will exemplify organizational skills, teamwork, effective communication, creativity, and adaptability.

Essential Duties & Responsibilities

* Maintain and share out calendar and framework of North America campaign activity for Polo Ralph Lauren, our Sports partnerships/properties (Olympics, US Open, Golf, etc), and Ralph Lauren Home.
* Partner with the media agency to help develop strategic media plans to communicate our brand message in an elevated and efficient manner.
* Assist in creative briefing and manage asset approvals and delivery across internal and external teams, ensuring alignment with media strategy.
* Close collaboration with the North America Performance Marketing team for full funnel media planning.
* Assist with the compilation of campaign recommendation presentations and campaign recaps.
* Develop a deep understanding of various reporting and ad serving tools.
* Track budget for all initiatives, including estimates, invoices and compiled media asks across the region.
* Maintain and communicate internal print schedules and updates.
* Manage and build strong relationships with cross-functional internal stakeholders, media agency teams and vendors.
* Develop a toolkit of print, OOH, and digital best practices.
* Continuously learn and maintain up-to-date knowledge of best practices, industry trends, strategies and latest developments across media landscape.

Experience, Skills & Knowledge

* Media experience required, preferably in a retail e-commerce environment.
* Strong user of Microsoft Office, with advanced Excel and PowerPoint skills.
* Demonstrated knowledge of various paid media channels, platforms and tactics.
* Ability to work under pressure and adapt to ever-changing scenarios.
* Self-motivated, proactive problem solver with proven time management and project management skills in deadline-driven environment.
* Excellent communication and presentation skills are a must; ability to communicate detailed analyses into high level summaries for easy distribution, understanding and action. #LI-AM6