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Associate, Content Marketing Operations

Tory Burch
New York, New York, United States
Closing date
24 Jan 2022

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Job Details


Supporting the Senior Manager of Content Marketing Operations, this role will specialize in the outreach and aggregation of all e-commerce global assortments from ECNA and global buyers to ensure the product assortment and delivery data is accurate for the Creative Operations and Studio team to action upon each season.



Project Manage Annual and Seasonal Content Planning & Briefing
  • Work with the Sr. Manager, Content Marketing to identify all annual and seasonal content needs from Global Integrated Marketing stakeholders, including Campaigns, E-Commerce and Digital Marketing, Retail, Wholesale and Licensing partners
  • Partner with Creative Operations & Studio to deliver seasonal assortment/shot list according to the production timeline seasonally.
  • Prepare shot lists and check against available assortment, and in cases where current product sample is not able to be shot in time, trigger Merchandising and Product teams to review other samples that are available.
  • Manage delivery of all content production briefs to Creative Operations, ensuring all briefs are complete and delivered on-time through the proper systems
  • Build detailed shot lists for each production, including product details and marketing channel usage
  • Clearly communicate to Creative Operations real-time shifts in deliverables based on product sell through, inventory availability, or strategic shifts in the business priorities
  • Maintain continuous knowledge and status on all content production briefs and shot lists, act as the liaison between Integrated Marketing, eComm teams and Global Buyers and Site teams, Merchandising, and Creative Ops & Studio on all content production briefs and shot lists

Apply Strategic Lens to Planning & Problem Solving
  • Continuously audit assortments briefs for duplicate or redundant requests to drive operational efficiencies / cost savings wherever possible
  • Proactively identify and quickly resolves obstacles in the planning and briefing process
  • Assess holistic content needs for season and make recommendations on the assortment data in partnership with global buyers and product marketing team. production approach based on brief requirements and deliverables

Education + Prior Experience
  • A dual strategic/operational mindset in regards to database & content management; able to see and solve for the big picture while tactically managing to deadlines and aggregating content needs efficiently
  • Creative problem solver eager to find solutions to business and brand challenges
  • A deep understanding of the creative process, and an ability to effectively collaborate with global business creative partners
  • Strong Excel and database skills
  • Strong communication and presentation skills
  • Comfortable in a fast-paced environment and able to thrive amidst ambiguity
  • BA/BS or relevant experience
  • 2+ Years of relevant experience in project management, data management, or operations


Please note any skills/qualities you would want someone to have in this role in addition to our core skills :

  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
  • FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
    • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
  • FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
    • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .


Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Chief Creative Officer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty. There are more than 200 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia, and the brand is available at over 3,000 department and specialty stores worldwide and In 2015, the Company introduced Tory Sport, a performance activewear collection that celebrates the elegance of sport. Inspired by the grace and strength of athletes. Tory Sport balances high-tech fabrics with classic design.

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