Associate, Partner Marketing

JOB SUMMARY

The Associate, Partner Marketing will work as a key player on the Integrated Marketing team and in partnership with the North America Sales team, support brand marketing and ecommerce efforts for Tory Burch's business partners. This person will lead the print, loyalty/in-store marketing, social media, and influencer components of key wholesale campaigns; own the seasonal content production process with internal cross-functional partners, and support with any department administrative needs including budget management and meeting coordination.

JOB DESCRIPTION

RESPONSIBILITIES

• Support brand marketing and ecommerce efforts for Tory Burch's wholesale partners:
  • Partner with Senior Manager, Partner Marketing on managing the planning, execution, and recapping of seasonal marketing campaigns aligned to strategic objectives
  • Manage the end-to-end process for any wholesale print marketing projects
  • Oversee any wholesale in-store marketing needs (signage, evites, VIP loyalty initiatives, etc.)
  • Lead all social and influencer campaigns with wholesale partners
  • Manage creative briefing process for wholesale digital marketing needs (paid social, site/email, etc.)
• Coordinate with Creative partners on seasonal content production needs to support key marketing initiatives:
  • Create map and brief seasonal content needs for wholesale and licensing initiatives
  • Ensure key marketed products are added to partners' buys, reconcile with Sales team as needed
  • Ensure that wholesale and licensing content needs are delivered on-time

• Oversee paid and organic editorial marketing with wholesale partners:
  • Track all partner editorial requests from sample request to execution
  • Coordinate with manager and wholesale Account Executives to confirm participation and product selection
  • Partner with Sales Assistants to ensure that correct samples are sent to partners for editorial programs
• Support Manager, Wholesale Ecommerce Marketing to monitor e-wholesale experience on an ongoing basis, identify issues, and solve in partnership with wholesale accounts:
  • Partner with Manager, Wholesale Ecommerce Marketing on digital activations and ecommerce evolution
  • Review partners' ecommerce sites on an ongoing basis to ensure best representation of the brand
  • Identify any issues and define recommendation to address them
  • Support with seasonal editorial imagery and copy sharing
• Support meeting facilitation, cross-functional coordination, and budget management
  • Assist Senior Manager, Partner Marketing in planning and reconciling the wholesale marketing budget
  • Manage budget for print/social/influencer projects along with photography and shoot needs and ensure programs are adequately funded
  • Support with ad hoc meeting set-up and recaps

EXPERIENCE

• 2+ years of experience at a relevant fashion, luxury, or lifestyle brand
• Experience within the US department store landscape is a plus
• Strong understanding of influencer and social media marketing (especially on emerging platforms, Tiktok, etc.) as well as cultural fluency
• Demonstrated ability to lead successful programs, from strategic development to implementation and analysis
• Highly organized, with meticulous attention to details and deadlines
• Strong analytical, project management and communication skills
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work in a high-pressure, fast-paced environment
• Ability to identify and develop relationships with key internal and external partners

DESIRED ATTRIBUTES

Please note any skills/qualities you would want someone to have in this role in addition to our core skills :

• Adaptable - Change before you have to
  • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
• Entrepreneurial Spirit - Own it
  • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
• Collaborative - No "I" in Tory
  • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
• Client & Brand Focus - Put yourself in Tory's shoes
  • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
• Live the Values - Being "Buddy"
  • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
• Functional Expertise - Know Your Stuff
  • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
• FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
  • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
• FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
  • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .