Assistant Manager, Retention

Assistant Manager, Retention Marketing
Primary Purpose:
The Assistant Manager will be a key member of the Coach Retail Retention Marketing team, focusing on broadcast, trigger and lifecycle emails, direct mail, and SMS.

The successful individual will leverage their proficiency in Retention Marketingto..
- Responsible for ensuring accurate campaign execution: coordinating delivery of assets to internal & external partners, assisting in quality assurance testing inclusive of email & sms,
- Assist with promotional offer setup & validation for email, direct mail, sms and membership rewards. Complete informational hotsheets around promotion and product launches.
- Assist in managing the Email Marketing & Retail Membership Calendar to ensure internal and external production timelines are met, testing information is up-to-date, etc. Maintain program overview documents (trigger programs, sms, membership, etc).
- Conduct weekly & monthly competitive analysis to stay abreast of email trends in the marketplace & inform team. Assist with weekly business reporting & quarterly hindsights
- Proactively bring ideas to improve overall email & sms programs and reduce inefficiencies in internal processes
- Collaborate on segmentation & testing strategies. Ensure all tests are properly setup and on track, while helping to define goals, measures of success, and present read-outs to colleagues.
- Aid in rollout of email & enhancements including personalization, new marketing programs and template implementation.
- Lead weekly linking & retail segmentation meetings
- Be a liaison between vendors and brand team, providing marketing guidance & assets while working on opportunities for further driving the retail business.
- Develop and maintain cross functional relationships with leadership of individual business units, senior management & outside vendors. Must be able to partner with Creative Services, Retail Site team and Merchandising on promotional alignment, product assortment and overall creative approvals.

The accomplished individual will possess...
- Bachelor's degree preferred.
- At least 2-3 years of relevant marketing experience and knowledge of digital technology required.
- Highly organized with a strong attention to detail, an ability to prioritize, and be flexible and adaptable.
- Ability to work outside of regular business hours, as needed, to support Retail Campaign launches
- Well-developed planning, implementation, and able to manage and maintain deadlines
- Possess customer-centric mindset
- Curiosity to learn more about evolving technologies & retail industry.
- Resourceful, with the ability to work independently and solve problems.

Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at #LI-MS1 www.coach.com.