Global Head of VIP and Influencers

12 Nov 2021
19 Feb 2022
Full Time
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.


The Head of Global VIPs and Influencers role will be integral in managing the Global VIP strategy and will work closely with the Communications team and Stella's office.

Your Mission:
  • Proactively seek talent opportunities for the Stella McCartney Brand in line with the strategy from the Global Communications Director
  • Develop and implement a global Celebrity influencer strategy to increase exposure for the brand
  • Continuously seek opportunities for developing the Stella McCartney Brand, understanding and displaying willingness to collaborate cross functionally
  • Build and maintain relationships with key celebrities, talent agency stylists, and costume designers
  • Constantly scout out and advise on new opportunities
  • Support the Global markets in identifying and obtaining talent relevant to the Country
  • Develop and tailor VIP strategies tailored to each market
  • Oversee and develop structure and protocol for seasonal gifting, pre orders, products seeding
  • Develop a strategy for VIP store visits and product pulls to ensure Global consistency
  • Identify key event opportunities for dressing
  • Drive product placement into television, music and film
  • Continuously identify new programs/initiatives to drive Brand vision
  • Responsible for overseeing seeking of product gifting for VIPs and influencers across all product categories (aligning with all regional teams)
  • Negotiate and manage all contracts and agreements, and advise on best practices
  • Red carpet dressing and working with key stylists for dressing opportunities
  • Guest lists, securing key names from the music, fashion, TV and film industries to attend Stella McCartney events
  • Collaborate with Stella McCartney's Executive Assistance office for Stella McCartney's requests
  • Overall management of Stella McCartney's public appearance wardrobe
  • Management of all special VIP Projects, working closely with the in-house VIP Designer
  • Oversee and maintain quality of VIP and influencer activity
  • Create a comprehensive database of key individuals Globally
  • Build sustainable relationships with sponsors and partners
  • Collaboration with the Global Communication team to maximise coverage from hits, monitoring and releasing coverage to the relevant people regularly
  • Oversee, guide and mentor direct team and Global teams

Please note, this is not necessarily an exhaustive list of all responsibilities and whilst this job description is intended to be an accurate reflection of the role, there may be occasions when you will be required to take on additional responsibilities.

Your Talent:
  • Previous Global VIP strategic experience at a senior management level
  • You will inspire, build, lead and develop the VIP and Influencers team, engaging them with the department vision and strategy, ensuring regular and clear communication
  • Established contacts across the Global influencers network
  • High attention to detail
  • Team player with the ability to work under own initiative
  • Creative and innovative attitude
  • Creative thinker with ability to push ideas
  • Solutions, results orientated, and deadline driven
  • Excellent communication and relationship building skills
  • Ability to work on multiple projects at any given time
  • Ability to work under pressure
  • The ability to grasp marketing, licensee and PR needs - considering practical solutions

Systems and Essentials :
  • Confident in using Microsoft Office in Word, Excel, PowerPoint and Outlook
  • Confident in using Fashion GPS


Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
  • Up to 50% discount on Stella McCartney products
  • Exclusive staff sales and sample sales - Including other LVMH brands
  • Matched pension contribution up to 6%
  • Extensive private medical and critical illness insurance, as well as life assurance
  • Annual Health Screening
  • Annual Leave Shop where employees can buy or sell annual leave
  • Flexible working/core hours
  • Enchanced Maternity/paternity packages
  • Matched Give as You Earn charity scheme
  • Fitness membership (Classpass credits) and onsite yoga
  • Volunteer and Birthday leave
  • Health cash plan
  • Financial wellbeing program
  • Physical and Mental Wellbeing Support Services
  • Employee referral bonus

Optional/ Paid Benefits

Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

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