Head of PR & Social Media (m/f/d)

16 Nov 2021
16 Dec 2021
Full Time

Your areas of responsibilities:

  • Based on our corporate strategy you will execute a dynamic and uncompromising global PR strategy and implement global product and brand communication (Public Relations & Social Media) 
  • With the support of your team, you will develop an annual PR calendar – ensuring there is consistency across all territories and achieving strong editorial and social media coverage in line with our objectives
  • Act as an inspiring leader and build up and develop the PR and Social Media team
  • Using relevant tools and KPIs, you will revise the effectiveness, transparency and goal achievement of your implemented measures
  • Develop a global strategy for product placements in cooperation with influencers, VIP’s and celebrities
  • Define strategy for global/regional activities and secure interesting partner events 
  • Define a PR framework to implement in local market organizations and control regional PR activities with the local team
  • Create and run a press mailing list for all different categories as well as developing and implementing an internal communication strategy
  • Build up, create and maintain a strong network with our most relevant influencers across all categories 

Your profile of qualification:

  • Successfully completed studies with a focus on communication and/or media science
  • Profound experience in a similar role in a FMCG, lifestyle or luxury industry organization (fashion, cosmetics, etc.)
  • Passionate leader with demonstrable ability to build up, lead and develop a team
  • Extensive background in PR, Social Media, Brand Communications and Influencer Management
  • Detail-oriented, deadline-driven and able to multi-task with solid organizational and time management skills
  • Great understanding of the digital media landscape and its impact on a growing business
  • Extensive network with editors in lifestyle/fashion publications and magazines as well as in social media including celebrities 
  • Strong communication and interpersonal skills; a confident communicator at all levels both written and verbally along with exceptional presentation skills
  • Fluent English language skills and willingness to travel between our office in Milano, Munich and our HQ in Bayreuth