CRM Coordinator - FARFETCH

UK London
16 Nov 2021
23 Dec 2021
Full Time
Disruptive, unexpected and revolutionary in our own way... Browns changed the course of retail and fashion history forever when it opened in 1970. Born in London but celebrated globally, we're the one-stop-shop for the best luxury fashion including established designers and emerging talent; renowned for our influence in fashion and style, and our innovative approach to retail and high-level service. Powered by Farfetch, we continue to disrupt the retail landscape to deliver a global luxury shopping experience of the future, championing creativity and originality.

Our people are at the heart of everything we do. Together we are here to make a difference and to spread kindness. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone.


We're enhancing customer experiences across our digital touchpoints including our website, app, and email. Our team are experts in eCommerce improving customer experiences and brand presence whilst driving engagement and sales growth across our digital channels. Our teams include performance marketing, data analytics, CRM, organic search and optimization, design and studio creative.


Our London Head Office is based in Old Street, London's tech hub, and is home to a broad range of teams including Ecommerce, Tech & Product, Brand Engagement, Buying, Merchandising and People more. Our open plan space is ideal for collaborative working and sharing ideals, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.


The CRM Coordinator will report into the CRM Manager in delivering retention, loyalty and acquisition across the business, and overseeing multiple marketing channels (email, push, direct mail, referral, inserts). The CRM Coordinator will manage the delivery of the email and app push channels to hit forecasted revenue, and for supporting the CRM Team in the development of other CRM activities.


    • You will plan and execute our weekly customer contact communications (email and app push), with full end-to-end ownership of the process working across all key departments (concept and planning, design briefing, testing, scheduling campaigns using the campaign management tool, and reporting).
    • You will manage the email and app calendar and testing plan, developing creative, personalised and targeted campaigns in collaboration with the creative and brand teams, researching (including competitor reviews) and recommending new opportunities.
    • You will ensure timely scheduling of all campaigns, running a thorough and accurate QA process.
    • You will monitor deliverability and database growth to identify opportunities for optimisation.
    • You will create and analyse weekly performance reports - communicating actionable insights clearly and concisely to partners.
    • You will be responsible for using our in-house promo tool to support key promotional campaigns
    • You will support the CRM Manager to achieve broader CRM programmes (e.g lifecycle, triggers, NPS, recommend a friend, print campaigns) and the PO process.


    • You have prior CRM experience working in a CRM and Email marketing team.
    • You have experience using Responsys or other ESPs.
    • You are organised and can prioritize tasks.
    • You have experience using CRM tools and want to learn new technologies.
    • You are analytical and data-driven.
    • You are a great communicator.


    • Equity within the Farfetch group and annual bonus/or commission.
    • 33 day holidays per year plus holiday trading.
    • Flexible benefits - Private Insurance, Dental Insurance, Season Ticket Loan, Employee Saving's Isa's, ClassPass and more
    • Discount of 50% off at Browns
    • Life Insurance, Critical Illness Insurance & Pension Scheme.
    • Flexible working environment and more!


    • Browns Fashion is an equal opportunities employer ensuring that all applications are treated equally and fairly throughout our recruitment process. We are determined that no application experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our positively FARFETCH strategy throughout our business, partnerships, and communities.

Browns Fashion are looking for a CRM Coordinator to join the team.${description2}

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