Manager Global Marketing BOSS Markets (m/f/d)

Hugo Boss
Stuttgart, DE
17 Nov 2021
19 Mar 2022
HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Manager Global Marketing BOSS Markets (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are currently looking for a highly motivated Manager Global Marketing (m/f/d) to join the BOSS Markets team.

What you can expect:
  • Responsible to steer the implementation of the BOSS marketing strategy and calendar milestones on local omnichannel touchpoints through scalable toolboxes, guidelines and consultancy
  • Act as Brand Guardian interface between the headquarter and local Marketing teams to secure the global customer experience is in line with the company's vision
  • Consult the local Marketing teams in their execution of global campaigns and leverage local Marketing opportunities in line with the global Marketing strategy
  • Ensure best practice sharing and knowledge transfer between the local teams as well as the headquarter
  • Drive innovation on a 360° level, bring forward new initiatives and ideas, explore and develop strategies for new and engaging customer experiences
  • Devise strategies and tactics to increase Drive-to-Store and Brand engagement on all local consumer touchpoints
  • Identify, create, and implement locally scalable and business driving Marketing activations concepts for Tourists, B-2-B and local cooperation's, in line with the Marketing strategy and company targets
  • Cooperate closely with Global BOSS Strategy and Marketing Shared Service departments to maximize campaign efficiency
  • Ensure cross-functional alignment with a wide variety of internal stakeholders such as CRM, E-Com, Business Units, Sales Teams, Global Sustainability and liaise externally with agencies
  • Oversee reporting and analytics to ensure all strategies and tactics are tracking against goals and KPIs
  • Stay on top of industry trends and mine opportunities within new customer experiences, technologies, partnerships, and emerging platforms
  • Constantly review and report competitor Marketing activities

Your profile:
  • 3+ years experience in international marketing for a global company or equivalent industry experience
  • University degree, bachelor or master level in Marketing
  • Ability to motivate and guide international teams
  • Extensive knowledge and understanding of the diverse local omnichannel landscapes, particularly within the BOSS key markets
  • Proven track record of planning and execution of 360° Marketing activation concepts
  • Passion for innovative customer marketing experiences, new technology and disruptive storytelling is key
  • Proficiency working with Retail, CRM and Marketing Performance KPIs analytics dashboards
  • Solid project management skills required
  • Very good networking skills and persuasiveness to achieve targets despite various viewpoints
  • Strong communication and interpersonal skills required
  • Resilient with the ability to be reactive and flexible in a fast-paced environment
  • English, full professional proficiency

Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

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