Men's Digital Site Merchandiser

Amsterdam, Netherlands
17 Nov 2021
03 Dec 2021
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconicCALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Calvin Klein

Calvin Kleinis a global lifestyle brand built on iconic essentials and powered by bold, progressive ideals. TheCalvin Kleinbrands -CK Calvin Klein,Calvin Klein,Calvin Klein Jeans,Calvin Klein UnderwearandCalvin Klein Performance- provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. TheCalvin Kleinbrands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under theCalvin Kleinbrands were approximately $9.4 billion in 2019.

The tiered-brand strategy was established forCalvin Kleinto provide a focused, consistent approach to global brand growth and development that preserves the brand's prestige and image. Each of theCalvin Klein brands occupies a distinct marketing identity and position. We believe thatCalvin Kleinis well positioned over the next few years to establish itself as the world's favorite brand. With the North Star of "Defying the boundaries of self-expression" guiding its design, marketing and consumer engagement initiatives, we believe that Calvin Klein will convert its investments into ongoing commercial success

The Team

As part of our fast-growing Site Merchandising & Product Launch team, you will be working on delivering the best possible experience to consumers alongside the Content, Buying, Product Launch, and Planning teams. Our main responsibility is to maximize conversion and sales opportunities by addressing specific market needs and boosting commercial opportunities all while keeping in line with our brand positioning. We are experts at understanding the impact of our work in determining the seasonal product ranking strategies to bring the assortment to life through curated collections, optimized filters, internal search offense, and merchandising strategies. We lean on analytics to drive smart, innovative strategies on our site, and are always looking to the future of the on-site experience. We creatively use best-in-class Site Merchandising tools like Fredhopper to automate our workflow and allow for more advanced optimization .

The Position
As our Men's Site Merchandiser, you will be an expert on your pages and products, and will actively trade the Men's product offering, determining the seasonal product ranking strategies to bring the assortment to life through curated collections, optimized filters, internal search offense, and merchandising strategies.

Within an agile, motivated team, you are expected to have a great commercial acumen and strong understanding of e-commerce within fashion or related industries. You can bring these insights into innovation on site through detailed strategy implementation and monitoring. You are driven to improve KPI's, with an eye on industry innovations and standards.

You will channel your efforts into highlighting the unique selling points of our offering, from Sustainability to Inclusivity, to Exclusivity while keeping an open mind to new industry developments, keeping pace with a fast-growing channel within the wider business organization.

You have the desire to get hands-on with initiating projects, pulling analytical results, and presenting wins and opportunities to the larger CK E-Com team. You will execute Site Merchandising strategies while developing greater knowledge of our tools and platform capabilities, influencing A/B testing ideas with our Site Merchandising Product Owner and CX teams. You will have a special focus and knowledge of internal search and on-site product merchandising strategies.

Key Responsibilities:
  • Thorough understanding of e-commerce KPI's and ability to articulate and act upon insights on Site Merchandise topics: filters and navigation, product merchandising, and internal search redirects and synonyms
  • Manage the localization efforts amongst our 27 different European countries
  • Ensure alignment of on-site strategy with Content and Marketing teams
  • Analyze traffic patterns across different product categories within our European sites developing market specific strategies supporting Merchandise team on go-to-market and Seasonal hindsight.
  • Execute Internal Search Merchandising strategies, improving conversion across key traffic sources through all European stores through synonyms, redirects, and internal search resulting ranking
  • Analyze and communicate weekly metrics on relevant product/product categories to the wider team, highlighting conversion opportunities and supporting in-season trade.
  • Deploy best Site Merchandising practices in supporting product go-lives, and content campaign launches.
  • Troubleshoot any on-site issues quickly with high levels of communication, and a solution-oriented mindset. Manage the development timeline up to sample delivery
  • Advocate for Site Merchandising improvements, liaising with Product Owners, Developers, Analytics & Insights, and Platform Operations teams on enhancements and site functionalities.

The Ideal Candidate:
  • Flexible team player, comfortable working in a fast-paced and fast-changing environment
  • Experience in Fredhopper or other Site Merchandising tools, and knowledgeable of site taxonomy and product information management systems preferred (A/B testing is a plus)
  • JIRA/ticket creation experience preferred
  • Excellent analytical skills and attention to detail is a must; able to analyze and quickly react to data using Adobe Omniture, Tableau, Contentsquare, or related analytics tools
  • 3+ years of Site Merchandising, digital trading, or related experience preferred in a direct to consumer business
  • Strong communication skills; able to deliver your message to a variety of stake holders and influence change
  • Fluent in English and preferably one other European language.
  • Able to manage multiple projects and prioritize depending on greatest business impact.

What You Can Expect from Us:
  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality,and individuality
  • Amonthly Covid home- office budget
  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
  • Abeautifulstate-of-the-artCampus awaiting you upon our return to the office

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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