Marketing Manager (m/f/d)
Job Details
Areas of responsibilities:
- Developing campaigns, briefings, asset- and toolbox-production according to defined strategy and positioning for the defined product categories Wheelgoods and Fashion Collections
- Coordinate projects within the Team and Go-To-Market department, coordinating requirements for developing campaigns across all categories
- Support local campaign roll-out in collaboration with international marketing & sales
- Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
- Be the marketing responsible person for Go-to-market, Trade, Digital, International Marketing
- Drive campaigns through various communication systems and tools, as the Marketing toolbox, MAM, and others
- Briefing and coordinating internal and external copywriter and graphic departments
- Main responsible for keeping internal content system up to date, keeping an eye of usage rights
- Taking care of researching relevant sources for content, such as scientific publications, industry media and social media outlets, always in coordination with the Campaign manager
- Managing budget responsibilities such as communication budget controlling, setting up purchase orders and following each through to payment
- Creating market and competitor analysis in collaboration with product marketing
Your profile of qualification:
- Ideally but no must have - Bachelor/Master degree in Marketing or other business-related fields
- Several years of relevant work experience as Marketing/Brand/Communication Manager in a brand/consumer centric environment, ideally in fashion and/or lifestyle industry
- Strong goal focus and customer orientation paired with the affinity for design
- Exceptional track record of developing and implementing marketing programs that have consistently met objectives
- Hands on with a high sense of initiative, assertiveness & drive
- Analytical with high sense of organization
- Knows how to collaborate cross matrix and manage multiple projects
- Fluency in Business English & German with strong communication skills
Company
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Company info
- Website
- https://careers.cybex-online.com/
- Telephone
- +49 (0)92178511-0
- Location
-
Riedingerstr. 18
Bayreuth
Bayern
95448
DE
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