Paid Social Media Lead (m/f/d) - Zalando Lounge

Recruiter
Zalando
Location
Berlin
Posted
18 Nov 2021
Closes
13 Jan 2022
Ref
3661849
Function
Marketing
Level
Manager
In this role You'll oversee the operational expansion and development of all paid social marketing advertising (Facebook, Instagram, Snapchat, Pinterest and Twitter) activities of Zalando LoungeWHERE YOUR EXPERTISE IS NEEDED
  • Act as the paid social marketing team Lead
  • Help the team excel in all the stages of customer life cycle marketing; from prospecting and acquiring to retargeting and churn prevention
  • Steer and professionally guide the paid social marketing team; advance, improve the knowledge and operational capabilities of team members and be the go to person on all things paid social marketing in the company
  • Be the expert on attribution, testing and advanced optimisation for prospecting and retargeting activities on paid social marketing channels
  • Implement, deliver, monitor, analyze and optimize current campaigns to ensure they meet team and company objectives
  • Manage the ad trafficking process with paid social media channels for web and app (e.g. Facebook Ads, Instagram Ads, Snapchat Ads), both for user acquisition & retargeting
  • Troubleshoot and resolve ad-related issues (delivery discrepancies, billing disputes, technical issues, etc.) with all related parties
  • You will collaborate with other channels (unpaid marketing, paid search, display, content, affiliate) to ensure effective cross-channel strategy and seamless consumer journey
WHAT WE'RE LOOKING FOR
  • A minimum of 6 years of online marketing experience with at least 3+ years of experience in paid social media marketing as a Senior Campaign/Account manager, preferably with a variety of platforms such as Facebook, Instagram, Snapchat and TikTok
  • Experience with leading a small team of channel experts and being the channel representative to internal and external stakeholders
  • Strong analytical skills (Excel, SQL, potentially Python) and experience with data visualisation/exploration tools (Tableau, Looker, Clarisights)
  • A high energy, positive, can-do person who is always looking for ways to improve the performance of the channel
  • Great written and verbal communication skills in English
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 14 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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