Senior SEO Manager

19 Nov 2021
19 Dec 2021
At Vestiaire Collective, we are committed to delivering the best experience for our loyal community of buyers and sellers. We are growing our team and our business into a global brand and the leaders in circularity in fashion. We want everyone we work with to be change-makers, to think differently, and to innovate without compromise.

Vestiaire Collective is looking for a Senior SEO Manager to lead the optimization of SEO strategy at all levels.

About the role

SEO is key for Vestiaire Collective as we act as a service for all teams. Reporting to the Global Head of SEO and working with various teams ( Marketing, Onsite, Supply, Engineering, Product, ...) , your mission is to implement, analyze and optimize the best SEO strategy for Vestiaire Collective.

What you'll be doing
  • Auditing
    • Audit website structure (Angular/react with SSR + Dynamic rendering)
    • Study and opportunities on Ranking
    • Perform a benchmark of the competition (technological, Ranking, Share of Voice ...)
    • Acting as PM with Dedicated SEO tech team + Global Product roadmap supervision if needed
  • Implement the SEO strategy:
    • Identify and prioritize relevant action:
      • Taxonomy improvement, category trees updates, deduplication's optimization
      • Ensure SEO content Production is on track and relevant
    • Consulting and proactivity on the technical evolution on our platform
      • Follow SEO and Product optimizations (mesh, markup, architecture, semantics, technical) through close collaboration with the Product and Tech team
    • Share and advice on international expansionOversee backlink strategy with PR and toxicity Monitoring
    • Recommend a win-win strategy for SEA and SEO
  • SEO as a Service
    • Collaborate with cross-functional business partners (Marketing, Business, Onsite, Supply, Engineering, UX, tech, and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program developments
    • Provide support to technical stakeholders to ensure new site features and/or content adheres to SEO best practices (PDP, PCP, Homepage, CMS,etc.)
    • Work with Business/marketing/onsite to promote key commercial events
    • Collaborate with Regions to develop SEO stream
    • Conduct workshops with Product & IT stakeholders to review action who can either impact, kill or benefit SEO
    • Provide internal training, specifications, or support (educate) to spread our SEO Strategy and awareness through all departments
  • Monitoring
    • Monitor Hard and Softs KPIs related to SEO and beyond.
    • Analysis and reporting of SEO performance but also of Business performance through the implementation of relevant KPIs (Weekly/monthly Reports)
    • Projection and ROI oriented
    • Automation on Reporting (SQL, Python, Snowflake)
  • Seamless Optimization
    • Carry out a regular and in-depth watch of last month's actions
    • Adjust and optimize the actions implemented
      • Conduct SEO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) to evaluate their effectiveness
      • Evaluate site crawlability, recommending opportunities
    • Monitoring the latest SEO developments, algorithm changes, new products, and news (ex: Google's Core Web Vitals)

Who you are
  • Minimum of 6 years of experience, with past experiences in SEO for E-Commerce websites.
  • Insane Curiosity, you always want to be part of the new project, as long as its SEO related
  • Knowledge of Google analytics, SQL, Python
  • Strong SEO technical background on HTML, JS, SSR/CSR and Dynamic Rendering (SEO Edge is a plus)
  • Expertise in tools and analysis, Google Search Console, Semrush, Botify, Ranking tools integration (API)
  • Ability to conduct data analysis and find actionable insights to boost growth
  • Experience in Agile and Scrum Process
  • Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
  • Ability to effectively present ideas and communicate with senior leadership
  • Ability to work on all Search Engine (Google, Baidu, Xandex, Naver,...) depending on their Local market share
  • Management is a plus

What we offer
  • A meaningful job with an impact on the way people consume fashion, to cut down waste, because we save the planet, our way
  • The possibility to work remotely 50% of your time!
  • The opportunity to grow in a booming French-born scale up
  • The possibility to work with an international team with + 40 nationalities.
  • 15 hours to help Project - reinforce your activist journey and volunteer for an association!
  • The chance to join our Diversity and Inclusion Taskforce to foster a better working environment.
  • Cool office with a great coffee, yoga classes.
  • A bi-weekly Town Hall to share the updates on the projects.
  • An attractive salary and bonus scheme with various benefits (meal vouchers, health insurance, ...).
  • And if you move to Paris for us, we will take care of your relocation and visa sponsorship for you and your family !

Next step

If you are ready to join our fast-paced company, apply below : upload your resume in English and answer our questions ! Our team will review your application within the following 4 weeks. If your profile and experience fit our requirements, we will invite you for a first phone call.

About Vestiaire Collective

It all comes down to one important question: Why should so many great fashion items remain unworn in people's wardrobes?

Vestiaire Collective is a global platform that connects millions of buyers and sellers of desirable pre-loved fashion. We are global: our headquarters are in Paris and we have satellite offices in Tourcoing, New York City, Tourcoing, Berlin and Hong Kong.

Vestiaire Collective is an equal opportunity employer. We strive to develop an inclusive work environment that reflects the diversity of our fashion activist community.

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