Digital Marketing Manager

San Francisco, California, United States
20 Nov 2021
16 Dec 2021
About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the Role

In this role, you will manage global online performance marketing and media for our iconic brands Gap, Old Navy, Banana Republic, and Athleta. This team is product obsessed, customer-focused, innovative, fast-moving and team-oriented.

What You'll Do

  • Execute direct marketing strategies in collaboration with brand marketing organizations
  • Create and execute personalized marketing campaigns and orchestration of marketing channels
  • Support digital growth through increase in performance marketing spend and optimization of the platform
  • Implement digital customer acquisition strategies and measurement across brands
  • Responsible for quality of services and advice in meeting business partner needs
  • Responsible for end results of team and shares responsibility over resources, budget and adherence to policies

Who You Are

  • Exceptional problem solving and analytical skills; must have strong Excel skills with the ability to use pivot tables, filters, build charts, and create ad-hoc models Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
  • Well versed in marketing metrics and digital media Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
  • Familiarity with web analytics (e.g. Omniture) DMPs, ad servers, or multiple touch attribution vendors a plus
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
  • Understanding of concepts and procedures specific to own subject area (add subject area here)

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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