Local SEO Manager - Portugal (f/m/d)
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 2 Feb 2022
View more
- Function
- Operations
- Level
- Manager
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Job Details
In this Berlin based role, as a Local SEO Manager for Portugal, you will focus on developing Zalando as the starting point for fashion in the search results by providing excellent SEO optimization for our Portugal region. You will manage local SEO marketing activities with the aim to strengthen the Zalando organic customer acquisition in your market and drive organic search traffic to the Zalando website.
You will join a highly skilled and motivated SEO team of 20+ colleagues which consists of global and local SEO managers as well as backend developers. Together we drive the SEO topic within Zalando on all levels. As a local SEO manager you will also work closely with other marketing channels to help support and leverage local initiatives from an SEO point of view.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
You will join a highly skilled and motivated SEO team of 20+ colleagues which consists of global and local SEO managers as well as backend developers. Together we drive the SEO topic within Zalando on all levels. As a local SEO manager you will also work closely with other marketing channels to help support and leverage local initiatives from an SEO point of view.
WHERE YOUR EXPERTISE IS NEEDED
- Responsible for SEO optimization & performance in Portugal
- Implement local SEO related activities including on-page optimization (text content, website structure, etc) and off-page collaborations
- Act on performance reports and deploy global projects or SEO best practices in your local markets
- Discover local customer centric SEO opportunities on a keyword level to enable a continuous growth of organic traffic
- Work closely with content agencies to ensure Zalando customers experience highest quality localised content on the website
- Monitor local competitors in terms of SEO initiatives and organic visibility
- Share newly identified strategies with peers to leverage knowledge on company level
- Bring local SEO initiatives and -requirements to the global SEO team
- Minimum 2 years experience in SEO relevant marketing activities, preferably in an e-Commerce or agency environment
- Degree in marketing, fashion, communication or other relevant fields
- Excellent language skills in Portuguese (Italian, Spanish and other languages is a plus)
- Copywriting skills in the context of SEO quality assurance
- Good knowledge in SEO tools (Google Search Console, Sistrix, SemRush, Searchmetrics, Google Analytics, Screaming Frog etc.)
- Basic technical understanding of website structure and HTML
- Experience of working with CMS tooling
- Experience in collaborating with external agencies
- Strong Excel/Google Suite knowledge with great analytical and reporting skills
- Good communication skills and be a passionate advocate of SEO within Zalando
- Some experience in ASO is a plus but not a must
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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