Senior Social Media Manager (m/f/d)

HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Senior Social Media Manager (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Senior Social Media Manager (m/f/d) to strengthen our Social Media team as soon as possible.

What you can expect:

• Initiate, create and lead global social media projects and campaigns for our brands HUGO and BOSS delivering against strategy and objectives
• Devise strategies and tactics to increase reach and engagement on social media. Manage social media driven campaigns from ideation, content production to execution and performance measurement
• Drive innovation on a 360° level, bring forward new initiatives and ideas, explore and develop strategies for emerging channels as TikTok etc.
• Work closely with the Influencer Marketing team to create and implement social first campaigns with key opinion leaders
• Oversee the annual planning, working closely with the social media managers, community managers and influencer marketing managers
• Manage campaign roll-out and storytelling on global social media channels, talent's channels and other marketing channels, taking into account objective and audience for each project
• Ensure cross-functional alignment with a wide variety of internal stakeholders such as Global Art Direction, Global Licenses, Brand Communications, E-Com, Global Sustainability and liaise externally with agencies
• Cooperate closely with Global Media to identify paid opportunities maximizing campaign efficiency
• Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs
• Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas

Your profile:

• 5+ years experience in social media marketing for a global company or equivalent industry experience
• University degree, bachelor or master level
• Extensive knowledge and understanding of digital media landscape, particularly within social media
• An understanding of major Asian social networks is a plus - WeChat, Weibo, LINE
• Proven track record of planning and execution of social first campaigns
• Experience with social metrics, social listening, web analytics tools and data driven insights
• A passion for innovative digital marketing, new technology and disruptive storytelling is key
• Proficiency working with social media tools and analytics dashboards
• Very solid project management skills required
• Strong communication and interpersonal skills required
• Resilient with the ability to be reactive and flexible in a fast-paced environment
• English, full professional proficiency

Your benefits:

• Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
• Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
• Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
• Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
• High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
• As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.