Senior Social Media Manager (m/f/d)

Hugo Boss
Stuttgart, DE
24 Nov 2021
15 Dec 2021
HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Senior Social Media Manager (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Senior Social Media Manager (m/f/d) to strengthen our Social Media team as soon as possible.

What you can expect:
  • Initiate, create and lead global social media projects and campaigns for our brands HUGO and BOSS delivering against strategy and objectives
  • Devise strategies and tactics to increase reach and engagement on social media. Manage social media driven campaigns from ideation, content production to execution and performance measurement
  • Drive innovation on a 360° level, bring forward new initiatives and ideas, explore and develop strategies for emerging channels as TikTok etc.
  • Work closely with the Influencer Marketing team to create and implement social first campaigns with key opinion leaders
  • Oversee the annual planning, working closely with the social media managers, community managers and influencer marketing managers
  • Manage campaign roll-out and storytelling on global social media channels, talent's channels and other marketing channels, taking into account objective and audience for each project
  • Ensure cross-functional alignment with a wide variety of internal stakeholders such as Global Art Direction, Global Licenses, Brand Communications, E-Com, Global Sustainability and liaise externally with agencies
  • Cooperate closely with Global Media to identify paid opportunities maximizing campaign efficiency
  • Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas

Your profile:
  • 5+ years experience in social media marketing for a global company or equivalent industry experience
  • University degree, bachelor or master level
  • Extensive knowledge and understanding of digital media landscape, particularly within social media
  • An understanding of major Asian social networks is a plus - WeChat, Weibo, LINE
  • Proven track record of planning and execution of social first campaigns
  • Experience with social metrics, social listening, web analytics tools and data driven insights
  • A passion for innovative digital marketing, new technology and disruptive storytelling is key
  • Proficiency working with social media tools and analytics dashboards
  • Very solid project management skills required
  • Strong communication and interpersonal skills required
  • Resilient with the ability to be reactive and flexible in a fast-paced environment
  • English, full professional proficiency

Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

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