CRM Manager (Senior)

London (Central), London (Greater) (GB)
26 Nov 2021
29 Nov 2021
Contract Type

Who we are

Tomorrow was founded to champion and foster the power of entrepreneurial creativity within the global fashion industry. As a multi service platform, we provide services spanning across digital, advisory, investment, production, and sales.

Who we are looking for

We are seeking a passionate and ambitious Senior CRM Manager to join our growing Direct to Consumer team, supporting our investment brands such as Coperni, A-COLD-WALL*, Charles Jeffrey LOVERBOY.

You will set the strategy for and lead CRM, both online and in-store to get a single customer view.

This role would be great for someone who is looking to step up their career and who is passionate about coaching members of their team and building the CRM function with talented people. Initially you will oversee the Customer Care comms and manage our Customer Care Advisor, as well as focus on email and integration of our new ESP.

What your day to day will look like

  • Planning, developing, implementing and executing the overall email marketing strategy for each of the investment brands
  • Continually carry out A/B testing across subject lines, copy, CTAs and visuals to ensure we are optimizing 
  • Report on sales revenue generated from the channel weekly and analyse campaign performance and suggest improvements, identifying key wins and learnings and applying them across the other investment brands where relevant.
  • Prepare briefs for all emails to the design and marketing teams and collaborating closely with the ecommerce trade team to ensure the correct products are being pushed and the relevant promotional and trade campaigns are being featured.
  • Determine email marketing KPIs develop and present reports on a weekly basis to measure against them
  • Provide forecasting across email as well as ideas for campaigns to achieve this growth
  • Be able to provide deliverable KPIs for customer care
  • Assist in daily management and development of the customer care advisor and put a strategy in place for developing the team long term, with an eye toward expanding into Live Chat in the future 
  • Support the Director of Retail Operations in the rollout of an in-store CRM strategy and the selection of a POS system that can integrate with our ESP/CRM system.

What you need to succeed

  • Minimum 5 years direct experience in CRM both online and in-store
  • Multi-tasker that can respond to changes quickly and maintain accuracy and attention to detail 
  • Ability to clearly present design ideas and concepts for campaigns and projects
  • Experience managing across multiple brands/stakeholders
  • Ability to balance commercial and creative/brand objectives
  • Excellent written communication and copywriting skills
  • Experience managing direct reports a must
  • Experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Familiarity with analytical and database tools
  • Knowledge of SEO/SEM and Google Analytics
  • Experience working with Customer Care preferable

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