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Manager, Loyalty Analyst and Customer Relationship Management

Employer
Bloomingdale's
Location
Long Island City, New York
Closing date
2 Mar 2022

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Function
Marketing
Level
Manager
Hours
Full Time
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Job Details

About: Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

J ob Overview: T he Manager of Loyalty Analytics & CRM is responsible for growing the impact of the Bloomingdale's loyalty program and proprietary credit card through thoughtful analysis and research, leading to strategy recommendations and implementation. The Manager will create and synthesize numerous reports and analyses regarding the loyalty and credit performances and customer value. These analyses will be used to identify areas of strength and opportunity and to guide the Manager in making recommendations for achieving the program goals of acquisition, increased spend and improved customer retention.

Essential Functions:
  • Oversee all Loyallist reporting; gain competency to address all questions related to analysis. Includes reports produced by Loyalty Marketing, Acxiom, and Macy's Credit & Customer Services (MCCS). Identify and manage data issues and reporting discrepancies across various reporting sources.
  • Manage Loyalty offer strategy including targeted offers, acquisition offers, and New Account Discount. Identify opportunities to optimize offers and drive acquisition and incremental business. Oversee and delegate programming and tying of offers.
  • Act as Loyalty team liaison with Acxiom: partner with dedicated support teams to run analyses; identify and keep track of data integrity issues to support timely resolution; leverage data models to determine relevant offers and customer segments to target.
  • Complete seasonal planning process for Loyalty sales, Credit sales, and Acquisition metrics. Partner with MCCS to incorporate the Bloomingdale's outlook and promotional calendar into their plans.
  • Project key metric performance for upcoming season, initiatives, offers, and program changes and compare to results.
  • Oversee preparation of all analysis and documents on Loyallist key performance indicators for regular leadership reviews
  • Conduct large-scale ad-hoc analyses regarding the Loyalty program for the Loyalty team and business partners across the organization
  • Maintain a deep understanding of the key business drivers related to Loyallist, and the program's role in driving sales.


Qualifications and Competencies:

Bachelor's Degree from a 4-year college or university

3-5 years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically. Comfort functioning with ambiguity.
  • Exceptional Excel skills (proficiency in pivot tables, v look-ups, and "if" statements). Strong Proficiency with PowerPoint. Experience with BI tools, including but not limited to PowerBI or Tableau. Experience with customer database systems a plus.
  • Strong working knowledge of Microsoft Office with emphasis on Excel and Power Point skills

Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.

Company

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com. Bloomingdale’s also has an international presence in Dubai. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both. When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference. Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business. At Bloomingdale’s, we will always have passion for the business and compassion for each other. After all, we are like no other store in the world.

Find Us
Telephone
(212) 705-2000
Location
1000 3rd Ave
 New York
New York
10022
US
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