Copy Manager
- Employer
- Bloomingdale's
- Location
- Long Island City, New York
- Closing date
- 6 Mar 2022
Job Details
Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
Job Overview:
The Copy Manager will lead a team of copywriters and has oversight for the creation of editorial, site content and advertising for specific families of business, including seasonal campaigns, catalogs and look books, Search Engine Optimization guides, emails and digital media. The Copy Manager must possess and train direct reports on exceptional conceptual storytelling and the ability to partner with Art Directors, Fashion Office, and site merchandising/Buying teams. The Copy Manager must have a keen understanding of the way people shop today, can think big picture while maintaining a laser-focused eye on the details.
Essential Functions:
- Produce compelling marketing copy, including single banner ads to large-scale marketing campaigns and conceptualize seasonal campaigns for a specific family of business.
- Develop and manage team of mid- to senior-level copywriters to help them grow their skills and further their professional development. Ensure consistency and adherence to Bloomingdale's copy and legal standards.
- Partner with the SEO manager to create best-in-class SEO guides that increase site traffic
Qualifications and Competencies:
Bachelor's Degree from a 4-year college or university
5+ years related experience
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically and technically
- Ability to work a flexible schedule based on department and Company needs
Physical Requirements:
- Requires prolonged periods of sitting, with occasional standing
- Occasionally requires walking, bending, reaching, hearing and talking
- Continuous use of computers and other office equipment
- Frequently lift/move up to 25 lbs.
Company
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com. Bloomingdale’s also has an international presence in Dubai. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both. When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference. Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business. At Bloomingdale’s, we will always have passion for the business and compassion for each other. After all, we are like no other store in the world.
- Telephone
- (212) 705-2000
- Location
-
1000 3rd Ave
New York
New York
10022
US
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