Site Merchandise Manager

How you’ll make a difference:

As the Site Merchandise Manager, you will lead and manage the site experience as it relates to merchandising, balancing site experience key performance indicators (KPIs) -- most notably conversion -- and customer experience metrics. 

This is a highly collaborative role where you will partner closely with Merchandise Development, Design Resources, Technology, and Marketing teams to execute, develop, and enhance processes that enable both new products and existing products to be easily findable, comparable, and inspiring. You will report to the Director of Merchandise Activation.

This opportunity is perfect for a highly motivated, customer-focused, “left and right brain” leader looking to work in a fast-paced, fun, and innovative company.  

What you’ll do:

• Drive conversion, while balancing revenue per session and experience metrics

   

• Partner with Technology, Marketing, and Design to leverage site and customer insights to inform forward looking roadmaps, tests, and enhancements

   

• Lead subcategory and product filter updates / optimizations including ranking and naming conventions / standardization

   

• Create / update product naming standards driven by competitive analysis and leveraging potential Search Engine Optimization (SEO) implications

   

• Partner with Marketing on landing page experiences and tests to maximize marketing traffic and conversion, while decreasing exit rate

   

• Collaborate with Search Engine Optimization (SEO) to drive link equity - and in turn page ranking - across key areas of the Product Catalog

   

• Oversee the activation of new products

   

• Leverage customer insights, competitive analysis, and potential SEO implications to inform categorization, filters, naming, and product descriptions

   

• Partner with Design Resources and Imagery to activate “Halo” products on site

   

How you’ll be measured:

At Custom Ink, we love data and metrics! More than that, we love measuring the impact of our work on the experience and satisfaction of our customers. As a champion for bringing merchandise offering to life through cross-channel campaigns and our eCommerce site experience, measures for this job will include:

• Drive incremental sales through site experience improvements and optimizations

   

• Maximize the sales impact and experience of traffic driven by marketing by increasing landing page conversion rate

   

• Ensure findability and consistency of new product adds to drive sales and awareness, decreasing exit rate

   

What we’re looking for:

As a voice of Custom Ink’s brand through the most tangible of touch point for our customers, we’ve got some high expectations:

• Familiarity with Google Analytics

   

• Customer-focused

   

• Marketing best practices including positioning and messaging

   

• Site experience including taxonomy, presentation, and navigation

   

• Business acumen including opportunity assessments / prioritization and roadmap planning / execution

   

• Process oriented with the ability to prioritize and drive multi projects concurrently while influencing cross-functionally to achieve enterprise goals

   

• Leadership including team management, guidance, and development

   

• Focused on continuous process improvement

   

• Positive attitude and strong interpersonal skills - both verbal and written 

   

Please submit a letter of interest with your application.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.